TATA india to offer SIM cards on its CDMA network

Oberthur Technologies the world’s second largest provider of Smart Card based solutions today announced the commercialization of its OMHTM (Open Market Handsets) SIM cards for CDMA (Code Development Multiple Access) networks. OMH SIM cards contain subscriber, network and service configuration data that allow subscribers the freedom to easily change and upgrade their handset, but maintain their network configuration.

Oberthur Technologies collaborated with Tata Teleservices Limited, one of India’s fastest growing private telecom service providers, and Qualcomm Incorporated, a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies, to introduce OMHTM SIM cards into the India market.

Olivier Leroux, Head of the Mobile Product Line for the Card Systems Division at Oberthur Technologies said, “Oberthur Technologies is the first to commercially launch OMHTM SIM cards. We are pleased to partner with industry leaders such as Tata Teleservices and Qualcomm who are enhancing the subscriber experience for Indian consumers.”

The OMHTM SIM card, referred to as a removable user identity module (R-UIM), is a state of the art smartcard that stores operator and subscriber specific configuration parameters, separate from the handset memory. By having this configuration parameters located on the OMHTM SIM card rather than the device, subscribers can more easily switch or upgrade their handsets. These cards allow CDMA network operators to increase the selection of devices and services while lowering distribution and inventory costs.

“These are exciting times in the Indian telecom space where innovation, research and development are the key to success and remain competitive in the business. In our constant effort to redefine the telecom space keeping customers at the central point, Tata Teleservices decided to partner with Qualcomm and Oberthur Technologies to further develop the Open Market Handset initiative and offer more choice to customers”, said Lloyd Mathias, Chief Marketing Officer, Tata Teleservices Limited.

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“Qualcomm is pleased to work with Oberthur Technologies for its leadership as one of the first companies to develop OMH SIM cards,” said Nakul Duggal, Senior Director and OMH Project Lead, Qualcomm Corporate Engineering Services. “The OMH initiative is focused on increasing device variety by offering new channels and distribution options within the CDMA ecosystem to provide greater subscriber flexibility.”

About Oberthur Technologies

With sales of 882 million Euros in 2008, Oberthur Technologies is a world leader in the field of secure technologies. Innovation and high quality services ensure Oberthur Technologies’ strong positioning in its main target markets:

– Card Systems: The world’s second largest provider of security and identification based on smart card technology and associated services for mobile, payment, transport, digital TV and convergence markets. – Identity: Leading international supplier for the manufacture and personalization of secure identity documents such as passport, identity card, driving license or health care card – traditional and electronic – and associated services for both governmental and corporate markets. – Security printing: World’s third largest private security printer specialized in high security for the production of banknotes, checks and other fiduciary documents in more than fifty countries. – Cash protection: World leader in the emerging market of intelligent systems to secure cash-in-transit and ATM.

Close to its customers, Oberthur Technologies benefits from an industrial and commercial presence across all five continents.

Oberthur Technologies S.A. is a limited liability company (societe anonyme) registered in France with its registered office at 50 quai Michelet 92 532 Levallois Perret, France. Oberthur Technologies S.A.’s corporate registration number is 340 709 534 R.C.S. Paris.

Website: http://www.oberthur.com

About Tata Teleservices Limited

Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under the Tata Indicom, Tata DOCOMO, Photon and Walky brands, and uses both the CDMA and GSM technology platform(s) for its wireless networks. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 325,000 towns and villages across the country. In November 2008, Tata Teleservices entered into an agreement with Japanese telecom major NTT DOCOMO, and this transaction marks a key step in the strategic evolution of Tata Teleservices Limited. Tata DOCOMO has so far launched GSM services in eight telecom Circles, and the remaining part of the country is also expected to be covered shortly. In December 2008, Tata Teleservices announced a unique reverse equity swap strategic agreement between its fully-owned telecom tower subsidiary-Wireless TT Info-Services Limited-and Quippo Telecom Infrastructure Limited, thereby becoming the largest independent entity in this space. Tata Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and Wireline services.

For details, visit http://www.tatateleservices.com, http://www.tatadocomo.com or http://www.tataindicom.com.

About Qualcomm

Qualcomm is a registered trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

Samsung, LG face stalled mobile phone market growth

SINGAPORE/SEOUL: Wrestling with falling mobile phone sales and shrinking market shares, South Korea’s Samsung and LG yearn for the days when their high-tech, pricey phones were the talk of the town.

The South Korean makers face stalled volume growth whereas rivals Nokia Oyj and Motorola Inc are cashing in on trends to go slim and stylish in advanced markets or cheap in emerging markets, such as India.
Analysts say Samsung Electronics Co Ltd and LG Electronics Inc should shift their focus to low-cost phones to catch up, or take the lead, in next-generation technology phones or mobile TV handsets.
“Nokia, Motorola and Sony Ericsson have experienced tremendous growth globally over the last few years – much of this can be attributed to the low-cost handset market, an area where LG and Samsung are not particularly strong,” said Bengt Nordstrom, an analyst with wireless consultancy inCode.
Another issue has been their inability to establish a strong brand, analysts said. Nokia has the scale and brand to control the market, Motorola has achieved cult-status with its blockbuster ultra-thin RAZR, and Sony Ericsson has focused on music and photography, leveraging the Sony Walkman and Cybershot brands to enhance its appeal to younger users. “Samsung and LG’s lack of differentiation is holding them back,” Nordstrom said.
Just two years ago, Samsung was poised to overtake Motorola’s number 2 spot, but its market share is now half the size of Motorola’s, with 26.3 million phones sold against the US rival’s 51.9 million in the April-June quarter.
One reason is the RAZR. Take Chua Chin Yang, a 27-year-old Singaporean freelance writer, who ditched his Samsung C200 handset this year. “I switched to Motorola because its handset designs look better and feel better, compared with Samsung’s, which are bulky and so uncool,” said Chua. “I love the RAZR because it’s so slim, easy to carry and the materials used to make the phone are also hardy.”
Nokia saw a 29 per cent boost to 78.4 million phones, but LG yielded its number 4 position to Sony Ericsson, selling 15.3 million phones against its rival’s 15.7 million.
LG also saw Motorola and Nokia eating into its business with key operators Verizon Communications Inc and Hutchison Telecommunications, leading to losses in its handset business for the second quarter in a row.
“The two megatrends in GSM over the last two years are ultra-thins and smart phones. Samsung has underperformed in both markets,” said Strategy Analytics analyst Neil Mawston. “Samsung cannot afford to miss the next megatrend, whatever it may be.”
With a focus on advanced cellphones and a few low-cost models, Samsung and LG have also missed out on the boom in emerging markets.
“Both Samsung and LG have advanced in next-generation technologies, such as WCDMA, HSDPA, WiMax and multimedia, but these markets have not blossomed yet,” said Suran Seong, analyst with research firm Ovum. “The convergence trend where several technologies or functionalities are packed into a phone, which the Korean vendors have stressed, may not be what all users want,” she added.
LG also had a late entry into the GSM market – the dominant digital mobile standard. About 60-70 per cent of its revenues come from CDMA technology, which is facing shrinking demand. “Starting the GSM business late was one big mistake we made,” LG Electronics finance chief Y.S. Kwon told investors recently.
The world’s two 2G mobile standards are GSM and CDMA. GSM was advocated by governments of western Europe and by firms, including Ericsson and Nokia, while CDMA was backed by the US and companies like Qualcomm Inc.
“The core problem for LG is its limited GSM distribution network. It launches a cool device like the chocolate phone, but struggles to get them on operators’ shelves,” said Mawston. – Reuters

Source- http://www.btimes.com.my

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