Diet-SMS: Tata Docomo launches pay-per-character billing (India)
This is a novel concept, instead of billing for a text message of 160 characters like most mobile operators, Indian mobile operator Tata Docomo has just launched a short messaging service, called Diet-SMS, which enables customers to pay on a per-character basis.
“The cost of any Diet-SMS will be only one paise per character used (100 paise= 1 rupee), thereby providing complete value to customers. ”
Deepak Gulati, President Tata Docomo said in a statement – “We broke the per-minute pricing paradigm for voice calls when we launched our services. With Diet-SMS, we are doing it again, this time on the SMS front.â€
Tata Docomo is a frontrunner in the pay-per-use business model in the Indian mobile telephony segment. It will not charge for space between words!!
Tata Docomo has launched services in eight telecom circles and a countrywide rollout is expected to be completed this year.
In all of the eight circles where we have launched our GSM services, we made the promise of introducing path-breaking innovative products and services, and never-before tariff options. Diet-SMS is another way of fulfilling that promise,†said Tata Docomo president Deepak Gulati.
Tata DoCoMo commercially launches operations in India
www.WirelessFederation.com/news: Tata DoCoMo, the GSM brand of Tata Teleservices has commercially launched its operations in India, beginning with Chennai and Tamil Nadu.
The subscribers will be able to call anywhere in India for 1 paisa per second. The complete southern India roll-out will be completed within a fortnight, while Country-wide service roll-out to be completed this year itself, says the company.
“From Day One of our launch, we will work on a per-second pricing model for almost everything, be it voice calls, VAS services, IVR interactions.
Above all, we promise to always listen to our subscribers,” said Deepak Gulati, President, Tata DoCoMo.