Telstra MD leaves to join Bharti
www.WirelessFederation.com/news: Drew Kelton, the managing director of telecom operator Telstra International is leaving the company to take a senior post at Indian telco Bharti Airtel. Kelton’s departure was announced by the company earlier this week.
After the exit of former digital media Chief Justin Milne, Kelton exit is the second senior resignation from Telstra within a month.
Kelton has been a member of Telstra since 2002 and looked after the company’s offshore capacity and managed services businesses. Telstra International appointed Robbiati as group managing director last December overseeing Telstra’s investments in CSL and Reach and China search and advertising businesses.
Bharti Airtel enters digital media business (India)
www.WirelessFederation.com/news: India’s leading telecom operator, Bharti Airtel has announced its entry into the digital media business. Under the new business, contents to a range of users, including producers and media companies would be distributed by the telco.
The contents would not only be produced but would also be marketed and catered to a number of users like animation and gaming firms, news channels, cinemas and banking institutions.
According to CEO Sanjay Kapoor, there is a clear demand for secure digital distribution capability across multiple platforms and Airtel Digital Media Business will help establish India as an innovation hub for global content and format delivery.
Way for 16,000 cinema screens across the country would also be paved by the move to potentially offer high-quality international viewing experience for consumers in India.
Content gathering and distribution services would be offered to television channels including complete content management services such as playout, archival, collocation and storage besides offering content producers with an integrated delivery and aggregation platform that can repackage content for all formats.
Nielsen Mobile Adds Verizon Wireless as Mobile Entertainment Sales Data Provider
BASKING RIDGE, N.J. & WHITE PLAINS, N.Y.–(BUSINESS WIRE)–Sept. 21, 2006–Nielsen Mobile, a division of Nielsen Entertainment, and Verizon Wireless, the nation’s leading wireless provider, announced today that Verizon Wireless will provide weekly ring tones, Ringback Tones, and full-length over-the-air music download sales data for Nielsen Mobile’s comprehensive point of sales tracking services. Individual customer information will not be shared with Nielsen Mobile.
Nielsen Mobile compiles data from wireless carriers, aggregators and other mobile entertainment retailers. Inaugurated in January of 2005, Nielsen Mobile is one of the latest additions to Nielsen Entertainment’s portfolio of existing businesses dedicated to providing information and analysis tools and marketing solutions to the global entertainment industry.
“We are very excited to announce the addition of Verizon Wireless as a direct reporter of weekly sales data to our existing pool of contributors,” said Paul Leakas, General Manager of Nielsen Mobile. “With the inclusion of the Verizon Wireless sales, we have solidified our needed market coverage towards our planned launch of RingScan,” added Leakas.
John Harrobin, vice president of digital media and marketing for Verizon Wireless, said “As exemplified by the successful launch of our V CAST Music service earlier this year and dating back to the launch of ring tones and Ringback Tones, mobile music is taking off among customers of all ages. Nielsen Mobile provides a needed measurement service as the mobile music industry continues to grow and evolve.”
For more information on Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or visit www.verizonwireless.com.
About Verizon Wireless
Verizon Wireless owns and operates the nation’s most reliable wireless network, serving 54.8 million voice and data customers. Headquartered in Basking Ridge, N.J., Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.
About Nielsen Mobile
Nielsen Mobile, a division of Nielsen Entertainment, provides the monitoring and analysis of sales data for the mobile industry. Nielsen Mobile currently compiles and reports polyphonic ringtone sales within the U.S. which is utilized as the source material for Billboard Magazine’s weekly ringtone charts. Nielsen Mobile is currently expanding to include sales data on all ringtone formats (which includes monos, polys, masters, voice and ring backs) as well as mobile music downloads, games, graphics and video in the U.S. and other markets.
Nielsen Entertainment is comprised of the following businesses: National Research Group (NRG), EDI and EDI International, Television Services, SoundScan, Broadcast Data Systems (BDS), RingScan, Music Control, VideoScan, Market Navigator, BookScan, BookData, and Interactive Entertainment, and utilizes the full portfolio of sister companies including Nielsen Media Research (television ratings) and Nielsen Net Ratings (Internet usage) to deliver a whole media point of view. Nielsen Entertainment is part of VNU (www.vnu.com), a global leader in information services for the media and entertainment industries
Source- http://home.businesswire.com
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