iPad to enter mobile market courtesy luxury brands

iPad has the potential to woo luxury marketers into the mobile space and it is expected that it might change the theory that Luxury brands have not been too quick to adopt mobile marketing practices.

The Apple’s high price makes it very much like a luxury brand. Owing to its large screen, which adds to its advertising and marketing potential, iPad has already won over luxury brands such as Diane von Furstenberg Mercedes-Benz.

According to Rob Longo, vice president of sales, marketing and support at Dilithium, Petaluma, the iPad and Apple in general command strong hi-tech and high-quality brand recognition. He believes that this is not a professional opinion, but it appears Apple users can be characterized as higher-income, higher-educated users with discriminating taste.