Toms Shoes join hands with Microsoft for multichannel campaign
Tom Shoes, a foot ware company which is known for donating a foot ware to disadvantaged children every time you buy one, has joined hands with Microsoft Advertising for a multichannel campaign featuring mobile.
On April 8, the company is all set to organize an event called One Day Without Shoes to create awareness about the debilitating foot disease which infects poor people who often go without shoes.
While Microsoft Advertising will be donating its online, in-game and mobile advertising assets and expertise, JWT is providing the creative work.
According to the founder and chief shoe-giver of Toms Shoes, Santa Monica, CA, it is great that a company size of Microsoft is not only taking note of the Toms One for One movement but is also helping them to achieve their goal to have thousands of people participate in One Day Without Shoes Shoes on April 8.
In his opinion, being able to connect with the supporters through their mobile devices takes their movement one step further, engaging them in their brand and allowing them to get involved through a different channel.
The campaign includes homepage takeovers, including Fox Sports and MSNBC, placements across Microsoft’s mobile and in-game properties, as well as strong viral and social media elements.
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Mobiles ‘to help track diseases’
Mobile phone technology is being developed to help manage the spread of diseases such as HIV and bird flu. The BBC reports.
“The software is designed to allow field workers using handsets to send and receive data on disease outbreaks along with patient and drug information.
The project is a collaboration between technology firm Voxiva and the trade association for mobile operators, GSMA.
Trials of the relatively low-cost application are underway in Rwanda, Africa and in Indonesia.
…This means a doctor working in the field can send information to a central database about how many people are affected by a disease, patient status, drug inventory levels and receive information such as alerts, treatment guidelines or lab test results.
Source- http://www.textually.org
