From charms to crystals: Cellphones becoming part of fashion

Cellphone accessories — from decorations, to holsters to handsfree devices — bring in $1 billion a year at the retail level in the U.S. and the market is growing 10% to 15% annually said Roger Entner, a Boston-based analyst with the market research firm Ovum.

“These things have a 70- to 80-percent profit margin. They’re a real moneymaker,” he said. “And it’s growing rapidly because Americans see cellphones more and more as items for self expression.”

… Thom Richmond, director of handset product development for Disney Mobile, based in North Hollywood, Calif., credits Nokia as leading the way with mobile phone fashion accessories by introducing faceplates in the mid-1990s.

Source- http://www.textually.org