By Editor on March 14, 2012 · Leave a Comment
South Korean manufacturer Samsung Electronics Co. will supply the touch screen for Apple’s new iPad, as LG Display Co. and Sharp Corp. were unable to uphold the quality standards, as reported by BN.
As per the report, Samsung is the sole provider for the 9.7 inch device, which will be sold from 16 March. Apart from the display screen, Samsung also provides Apple with the chips that power the iPhone and iPad.
The reason for this move is being said to be the demand for very high resolution in the new iPad’s display specifications. Further, achieving this high resolution without compromising on the power consumption and brightness and maintaining Apple’s quality standards are supposedly proving to be a challenge for LG Display and Sharp.
Industry analysts believe that Apple will be looking for other suppliers as well, owing to the number of legal disputes that the two are involved in.
The companies are yet to make an official statement about the same.
Filed under Mobile ·
Tagged with Apple, chips, Display, high resolution, iPad, iPad’s display specifications, iPhone, latest iPad, legal disputes, LG Display Co., Quality, quality standards, Samsung, Sharp Corp, South Korea, Touch Screen, USA
By Editor on December 2, 2010 · Leave a Comment
A study conducted by BIA/Kelsey reveals that U.S mobile advertising revenues will grow from US$491 million in 2009 to US$2.9 billion in 2014, representing a compound annual growth rate (CAGR) of 43%.
The forecast comprises advertising placed in mobile search (text advertising applied to search queries on mobile devices), display (display advertising applied to app and mobile Web inventory) and SMS (commercial SMS messaging).
During the forecast period, BIA/Kelsey expects that the U.S. mobile search ad revenues to grow from $59 million to $1.6 billion (93% CAGR); U.S. mobile display ad revenues to grow from $206 million to $803 million (31% CAGR); and U.S. mobile SMS ad revenues to grow from $226 million to $562 million (20% CAGR).
BIA/Kelsey also expects U.S. mobile local advertising revenues to grow from $213 million in 2009 to $2.03 billion in 2014 (57% CAGR). This represents 44% of total U.S. mobile ad revenues in 2009, growing to 69% in 2014.
According to Michael Boland, Program Director, BIA/Kelsey, they expect to see more bundling of mobile advertising by digital and local media companies, in an effort to lower the barriers for adoption by small and medium-sized businesses. As a result, mobile advertising will move down market to SMB and mid-market segments, increasing the overall revenue opportunity and share of geo-targeted ads. This down-market shift will be coupled with large advertiser evolution and adoption of mobile local ad distribution.
By Editor on March 19, 2010 · Leave a Comment
ReplaceAds, the largest network of audio, video and display ad inventory in the fast growing internet radio business has announced the availability of its new mobile advertising platform. With over 2000 radio stations available on iPhone, BlackBerry, iPod touch, Android and other handset, the company generates more than 250 million mobile advertising impressions per month.
According to John Williams, CEO and Founder of ReplaceAds’ parent company Jetcast, mobile audio and video streaming is growing at a phenomenal rate. The new mobile monetization platform of the company will allow the broadcasters to quickly grow their mobile revenues and for advertisers to easily and cost effectively reach our affluent, and highly engaged mobile audience.
Jetcast is of the opinion that since mobile streaming is hitting an all time high, more people are listening to radio via their Blackberry, iPhone or Android Smartphones than ever before. As per the ratings of Bridge Ratings, the mobile phone radio audience will reach 40 million by 2015.
Filed under Mobile Marketing ·
Tagged with Android, Blackberry, Display, handset, iPhone, iPOD, iPod touch, Mobile Advertising, monetization, smartphone, smartphones
By Editor on August 14, 2006 · Leave a Comment
Meridian Mobile, which is part of the UK based Meridian Group and pioneered the FMCG distribution in many parts of Europe, now launches its flagship brand for GSM phones “Fly” in India. Fly was launched about two years ago in East and Central Europe and has since emerged as a strong player in that market. It has in a short span also carved a credible market in these countries and is now ready for a launch in UK, Spain, Germany and South Asia. Meridian Telecom is now poised to become one of the fastest growing companies in mobile telephony today.
Product development is a key strength of Meridian. Sourcing professionals from the German office of Meridian Telecom have selected models for the Indian market that are both at the cutting-edge of features, design and incorporate the best of international styling. Also, Meridian Telecom has over a period of one year carried-out extensive and rigorous testing and customization of Fly products for the Indian market.
Fly is being launched with a variety of exclusive and differentiated mobile phones. Stated Rajiv Khanna, CEO, India Operations, “It is important to have fully loaded phones as the replacement market gets stronger. This is likely to result in huge demand for feature rich and stylish phones. Meridian will offer the critical buyer with smart value choices.”
Further stated Mr. Khanna, “Our marketing strategy is to focus on store branding and forging alliances with retailers. In the 1st phase our focus is on placement. We hope to reach 5000 premium counters by the end of 1st quarter, which will together account for 70% of the over-all retail sales.”
Given the contemporary styling of Fly phones, the diva Malaika Arora has been signed-on as the brand ambassador. Malaika Arora has been selected from among other contenders to be the brand ambassador, and is very excited to be associated with Fly. She would personally kick-off the launch of Fly both in print and electronic media. Fly phones, which reflect the best of trendy & glamorous styling, would be aptly showcased by the style icon Malaika Arora.
Fly SL 500M is a chic and very thin slider phone, has 1.3 Mega-Pixel camera with expandable memory, video ring tones with MPEG 4 and IRDA, Bluetooth and every other conceivable feature such as video recorder and player, MP3 player and 64 tone polyphonic and MP3 tones. This model would be available at Rs 10,990/- ( MRP ).
Fly SL 300M is a very smart slider camera phone and comes in a very attractive black color. Fly SL 300M will lead ‘Fly’ positioning in the media blitz to follow. It has features like MP3 player, video player and recorder, 64 tone polyphonic and MP3 ring tones and expandable memory.This model would be available at Rs 8,990/- ( MRP ).
Fly MP 330 – The Stereo Phone, is the only phone in the market that can enhance equivalent volume of 40 Watts. It has features like 1.3 Mega-Pixel camera with woofer and speaker console, which is yet to be launched even in the West. It also has video recorder and player, 64 tone polyphonic and MP3 tones. This model would be available at Rs 10,490/- ( MRP ).
At only 9.2 mm width, Fly 2040 is one of the slimmest phone in the market that can easily fit into a wallet. It comes laden with features like 1.3 Mega-Pixel camera with Flash, Bluetooth enabled ( voice, data and music ), MP 3 player, continuous video recording and playback, 262K TFT display, Video Ringtones, 60 MB Internal Memory ( Nand Flash ), Micro SD Card Slot and IrDA connectivity. This model would be available at Rs 8,490/- ( MRP ).
Fly MX 300 is a slim clamshell phone, with 262K TFT main LCD display and 65K CSTN sub-LCD display. It is one of the slimmest in its category at only 14.9 mm. It has features like video ringtones, 1.3 Mega-Pixel camera with Flash, Bluetooth enabled (voice, data and music), MP 3 player, continuous video recording and playback, 60 MB Internal Memory ( Nand Flash ), Micro SD Card Slot and IrDA connectivity. This model would be available at Rs 9,990/- ( MRP ).
MARKETING PLANS
Our key success is getting more value with targeted marketing. Regular promotions reinforce our brand values. Stated Mr. Khanna, “Our product roadmap is very vibrant and will differentiate us easily.”
The marketing spend in the first year is likely to be USD $2 Million.
The trade has shown an unprecedented enthusiasm for Fly phones, which can be seen from the fact that it is the first time that any new brand of mobile phones has been presold, and it reflects the attractive product value proposition of Fly.
Fly is known internationally for its distinctive, chic styling and features that appeal to all segments of the youth. Indeed in Europe, Fly has received a fantastic fan-following from the youngsters and commands a leading position in this segment. Fly has a range of models that are smart value and packed with features and have unique styling, which gives them a differentiated edge over other key players.
Meridian enjoys a 3-5% market share in the market we operate from. We aim to get the same market in India.
SERVICE SUPPORT
States Mr. Khanna, “At Meridian, we believe that superior sales service in an intrinsic part of our business model. For our mobile phones we have a tie-up with two blue chip service partners, AFL which is an affiliate of DHL worldwide for Logistics and Accel for after sales service, which has over 50 locations in India.”
Source- http://www.agencyfaqs.com
Technorati : Meridian, Mobile, UK
Ice Rocket : Meridian, Mobile, UK
Filed under Mobile ·
Tagged with alliance, Appeal, Bluetooth, Brand Value, Business Model, Camera Phone, Central Europe, Connect, Connectivity, Display, distribution, Exclusive, Fanta, Germany, India, Indian, Internal Memory, Logistics, Market Share, Marketing Strategy, Memory, Merge, Meridian, Meridian Mobile, Mobile Phone, Mobile Phones, Mobile Telephony, Model, Models, music, office, period, Phase, Players, Premium, Professionals, Promotion, Promotions, range, Ringtone, Ringtones, ROADM, segment, Shell, Slider, South Asia, Spain, Store, Support, Target, Tempo, Tender, Tenders, TFT Display, the UK, Video, Video Recording, Video Ringtones, Volume, Wallet, Youth
