Tata DoCoMo had launched 3G Live in India last week. The company has revealed the tariff details for Basic 3G Plans, Data Plans and even Voice Data plans for consumers in nine Indian circles.
As per the company, the customers, both pre-paid and post-paid, will have to pay Rs 350-2,000 per month based on their usage to avail of high-end services on their mobile phones.
The company 26% owned by Japan’s DoCoMo and the first private operator to unveil third generation mobile services such as ultra-fast internet, video conferencing and mobile TV on cellphones, unveiled a slew of packages to address the data requirements of its wide spectrum of customers.
Video calls will cost about US$0.07 per minute, while mobile TV costs US$2.23 per month for 50 channels. Each of the tariff plans also comes with a data cap, also called a fair-use policy, where connectivity speeds will be reduced after exceeding this limit. Voice calls range from 40 paise to 66 paise per minute depending on the data plan the customer opts for. Tata DoCoMo’s tariffs are priced significantly higher than that of state-owned telcos BSNL and MTNL who currently offer 3G services here. For instance, BSNL charges Rs1/minute for video calls on many post-paid plans, while voice calls are priced at a flat 49 paise per minute.
Average revenue per user for the company will only go up with the advent of 3G services, but cost to consumer may not increase by way of the bundled packages. Valid for a month, each of the 3G plans would have local, STD and roaming minutes bundled with data usage varying from 150MB to 2GB depending on the plan chosen. For purely data usage on tablets and laptops, the company announced plans starting from US$22.52 to US$45.05 a month on pre-paid and post-paid basis giving space of 5GB to 15 GB. All purchases and recharges of 3G services done before December 31, 2010, will get an additional 100 MB of free data per month for the first two months.
An exclusive seven-day trial pack at US$2.03 for storing 100MB of 3G data has been put on the shelves for pre-paid customers that make up 95% of the national mobile subscriber-base of 494 million.
The company that has spent $500 million for rolling 3G services, apart from buying spectrum, will set up 4,000 3G zones across the country starting with metros within four to six months to showcase 3G services being offered by the company.