A new research report has revealed that France had 15.5 million mobile internet users, defined as people who connected at least once a month, in 2010, 3.3 million more than a year earlier.
Half of the users are using “advanced services” (MMS, radio, video/TV, e-mail, instant messaging, video telephony) and nearly half have downloaded an app. The number of fixed internet users rose by 10% in one year to 38.3 million in December 2010, with some 24 million connecting daily, or 3.2 million more than in December 2009.
According to the report, every hour between 9:00 and 21:00, an average of 5.4 million people are online in France in 2010, versus 4.6 million in 2009. Social media have created a permanent connection to the internet, with over three quarters of internet users having consulted a blog or social network in December (32.1 million people) and 11.7 million people did so daily.
Internet users are increasing the amount of time they spend on such sites, rising to 5 hours 30 minutes, on average, in 2010 from 4 hours 10 minutes in 2009. Consumers are using the internet to seek others’ advice before buying products, with two-thirds of internet users sharing their opinions on products and services they buy by commenting on e-commerce sites, blogs, forums or social networks. There were 27.7 million online purchasers in 2010, 3.3 million more than a year earlier.
Online video is gaining more and more viewers, with video portals hosting professional and amateur productions attracting 24.5 percent unique visitors last year, nearly 60 percent of all internet users. In the mobile sphere, one in ten mobile phone owners watched video or TV content in the preceding month. Fixed internet podcast downloads were up by 26.5 percent year-on-year to over 14 million in December.