Alcatel-Lucent (Euronext Paris and NYSE: ALU) today announced that E-Plus group (a member of the KPN group) is now using Alcatel-Lucent’s newly launched Advertising Selection Server for its mobile advertising offering through its subsidiary Gettings. The Advertising Selection Server is a critical new element in Alcatel-Lucent’s suite of digital media and advertising solutions. Providing a new level of control in the management of mobile advertising campaigns, this new product features advanced targeting algorithms that makes it easy for mobile service providers to offer advertisers highly focused and impactful advertising campaigns.

This mobile advertising solution, implemented as a hosted service, is a key element of the Gettings business model around mobile advertising which was developed through extensive collaboration between Alcatel-Lucent and E-Plus group in the creation of new service features and system testing. Gettings enables advertisers to deliver targeted mobile advertising campaigns to all customers of the E-Plus group in an opt in model. (more…)