US business non-handset wireless spending to surpass $5 billion by 2014

On 03.21.11, In Mobile, By Editor

­A new research has revealed that the numbers and types of 3G and 4G devices other than mobile handsets such as tablets, notebooks and e-readers that are required by US business is becoming a larger portion of the overall business wireless spend. The researchers forecast that spending on non-handset 3G and 4G services will exceed US$5 billion by 2014.

According to researchers, as businesses become more mobile and as wireless connections become more ubiquitous, it is inevitable that new technology will be employed by business in an effort to raise productivity. It is no surprise to see this category of spending grow and it will become an even larger portion of wireless spending moving forward.

The report also unveils that enterprise spending makes up over 62% of business spending on non-handset data services, spending over $1.9 billion in 2010.

Moreover, the administrative and support services, healthcare and social services, and professional services verticals will all grow over 70% from 2010 to 2014. The healthcare and social services vertical represents the largest share of spending, over $400 million in 2010.

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Shipments of Consumer Devices with fixed Mobile Broadband Doubled in 2010

On 02.04.11, In Mobile, By Editor

A new research report has shown that the worldwide number of shipped consumer electronics devices with cellular connectivity grew to 22 million in 2010 compared to 11 million in the previous year.

Notebooks is still the most common device category to equip with cellular connectivity but tablets, e-readers and PNDs are fast growing categories as well. In the next five years, shipments of connected consumer electronics devices are forecasted to grow at a compound annual growth rate (CAGR) of 65.2% to reach 271 million in 2015.

The sheer availability of affordable devices with embedded connectivity has exploded during the last year with substantial price reductions on connected personal navigation devices and popular e-readers such as the Amazon Kindle and Barnes & Noble’s Nook.

Apple iPad caused the market for Internet tablets to take off and there were 17.1 million tablets sold worldwide in 2010 out of which 3.9 million have cellular connectivity. Heightened consumer awareness, decreasing prices of modules and chipsets together with massive global deployments of high speed cellular networks such as LTE will have a great positive impact on the market.

However, there is a lot of work to be done when it comes to wireless data subscriptions and a great deal of business innovation is needed in order to make embedded cellular connectivity a common feature in consumer devices.

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Hearst’s announces entry into iPhone apps with LMK

On 03.15.10, In Mobile Marketing, By Editor

Heart’s LMK launched various categories of iPhone applications covering a variety of topics including Lady Ganga, cupcakes and baseball players. These category specific applications known as LMK (Let Me Know”) are priced starting at $0.99.

These applications can be easily downloaded from Apple’s App Store as well as through LMK.com and can be used on the iPhone and iPod Touch. LMK expects to expand its offering on a monthly basis.

The company has set up huge goals for itself which include expanding the aggregate service to other mobile platforms such as Google’s Android phones, or hand-held devices including the various e-Readers or Apple’s iPad. All these service are expected to reach the customers in April.

According to President of LMK, New York, Michael Gutowski, the company saw an interesting market opportunity to break through the clutter of Internet search results and build mobile products that curate, package and deliver the most authoritative content on subjects that matter to consumers.

This resulted into the introduction of LMK, a dynamic delivery platform now powering topic-specific iPhones applications, aggregating and presenting the most current and relevant facts, stories , photos related to each topic.

This platform is currently supporting over 70 iPhones apps and the company is all set to leverage it to support thousand of digital products.

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Base to launch 3G HSPA services by 2009-end (Belgium)

On 08.31.09, In Mobile, By Editor

www.WirelessFederation.com/news: BASE, the Belgian mobile operator has reportedly announced its plans to launch 3G HSPA technology by 2009-end. The operator initially is offering data services using an Edge network, and plans to gradually roll out the next-generation technology across its national network. The operator intends to offer the 3G services with devices such as netbooks and e-readers, saying it will offer “extremely attractive” prices competitive with fixed broadband services.

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