CTIA panel blame complex ecosystem for threatening mobile’s success
The CTIA panelists have come to a conclusion that mobile is a great way for brands to connect with consumers, but the complexity of the ecosystem is going to make it hard for it to succeed.
The panel of the Evolution of an Ecosystem How Technology Influences Marketing†had a discussion on evolution of ecosystem and how mobile has influenced consumer purchase decision. The panel also discussed how to measure mobile advertising, whether it consists of a successful campaign or not.
According to Kai Buehler, CEO of MindMatics, Santa Monica, the company is in a position where the Internet was 10 years ago.
Mobile marketing is not a new concept there has been a good response of smartphone adoption and mobile has the potential to integrate with other channels.
Several of the panelist including Ingrid Kelly, vice president of Motorola, San Francisco, CA, and Bruce Stewart, CEO of kgb, Washington agreed that the ecosystem is still immature and developers do not know who to partner with or where to turn for help.
Mr. Buehler who worked on several mobile marketing campaigns such as Deal or no Deal†and America’s Next Top Model†believed that the company still has the hosts telling viewers to text in and showing them exactly how to do that.
US mHealth Market examined by CSMG
CSMG, the strategy division of TMNG Global has unveiled a report on the state of the US mobile health (mHealth) market. According to CSMG, while the mHealth market presents significant growth opportunities, when taking into account device, software, connectivity and overall service revenue streams, the market and ecosystem are fragmented, creating challenges for any single player to address the full breadth of opportunities.
According to TMNG Global Chairman and CEO, Rich Nespola, mHealth is well positioned to address the needs and evolution of the US health care delivery because it provides cost-efficient care delivery and increases access to quality health care.
In her opinion, the proliferation of embedded wireless connected devices and Smartphone growth creates significant transformational opportunities to deliver cost-effective and viable mobile health care options. However, broader reform of the health care industry structure is needed to reach the full potential for integrating mHealth into the US health care delivery system.
The report expects the mHealth market to reach an estimated $4.6 billion (£3.1 billion) opportunity by 2014, however it also says that the market will be fragmented across many solutions and device types.
Nokia Money due to launch soon
Nokia is attempting to create a multi-bank, multi-operator and multi-device collaboration on mobile banking, a service dubbed Nokia Money.
Nokia’s mobile banking and payment service is expected to be commercially available in its first market in Q1 2010, though no location details have been revealed yet.
According to Teppo Paavola, vice president, GM mobile financial services, Nokia cannot reveal any details until a banking partner is confirmed. It is learnt that the service requires a banking license before it can be launched.
Nokia said its target is to have 300 million active users of its services by the end of 2011.
Paavola said the service will enable un-banked people in emerging markets to transfer money, top up prepaid mobile services, pay bills, carry out online transactions, and pay merchants.
Global mobile payments market is expected to be worth €18 billion by 2014 – €12 billion from emerging markets and €6 billion from developed markets.
Approaches to mobile banking so far have lacked scale and have not worked across operators and across banks. Nokia therefore plans to drive the collaboration on an open financial ecosystem, with Nokia Money at its core.
The Nokia Money application will not only be pre-loaded but could be sideloaded, or downloaded later.
Nokia will also be able to provide the physical distribution channel that is critical for the service to work. For example, Nokia handset sellers can be turned into Nokia Money agents, providing the devices, the application, and the ability to handle cash.
CavinKare deploys Moveo Systems Mobile Solution
Moveo Systems, a Bangalore based start-up developing next generation mobile solutions, today announced that CavinKare, one of India’s top FMCG companies, has signed up to deploy innovative mobile solutions to further streamline communications with both their customers and distributors.
“The next generation mobile solutions from Moveo Systems will enable us to more effectively communicate across our entire ecosystem of customers and distributors, drive faster time-to-market and accelerate adoption of our new products,” said C.K.Ranganathan, Chairman and Managing Director of CavinKare. “My team and I were very impressed with the mobile experiences delivered by Moveo and are looking forward to leveraging these to enhancenot only our customer and distributor interactions but also our top line revenue growth.”
“We are very excited to have CavinKare as our first customer in India,” said Sankalp Saxena, Founder and Chief Executive Officer of Moveo Systems. “The adoption of our solutions by CavinKare to enhance interactions and drive enterprise revenue is a testament to the compelling and differentiated value our mobile solutions bring to enterprises. The innovativeness and rich
experience based paradigms defined and delivered by Moveo radically alter traditional communication methods used by companies to build brand equity in the mind of their stakeholders.
Source- http://news.moneycontrol.com/india
Technorati : India, Mobile, Moveo System
Ice Rocket : India, Mobile, Moveo System
