www.WirelessFederation.com/news: Telefonica, Spain’s leading mobile operator, has selected Olista’s mobile user-experience platform to improve its customers’ experience when using Telefonica’s data services.

With social media content and value-added services as key strategic tools for driving revenue and reducing churn, Telefonica chose Olista’s technology to promote increased subscriber usage of its mobile internet premium services, both encouraging customers to successfully use the services and ensuring that the services work every time on any device. (more…)