The result of the BuzzCity’s Global Mobile Advertising index has been released for Q1 2010. It reveals that there has been a 38% increase in the number of ads served in the BuzzCity network over the previous quarter. The data has been gathered over the three month period from January to March.
Canada has joined the top five league for the first time while Indonesia, India, the US and S Africa continue to dominate the chart. UK is not very far as well, with over 230 million ads served over the three month period- an increase of 114% on the previous quarter.
According to BuzzCity CEO, KF Lai, during Q1, a total of 32 markets each delivered monthly traffic in excess of 10 million impressions per month. This demonstrates the continued advertiser interest in mobile Internet advertising, and with many of the campaigns now being run through experienced agencies, they are starting to see a more constant and structured investment in the medium.
