Indonesia leads BuzzCity Ad Index
The result of the BuzzCity’s Global Mobile Advertising index has been released for Q1 2010. It reveals that there has been a 38% increase in the number of ads served in the BuzzCity network over the previous quarter. The data has been gathered over the three month period from January to March.
Canada has joined the top five league for the first time while Indonesia, India, the US and S Africa continue to dominate the chart. UK is not very far as well, with over 230 million ads served over the three month period- an increase of 114% on the previous quarter.
According to BuzzCity CEO, KF Lai, during Q1, a total of 32 markets each delivered monthly traffic in excess of 10 million impressions per month. This demonstrates the continued advertiser interest in mobile Internet advertising, and with many of the campaigns now being run through experienced agencies, they are starting to see a more constant and structured investment in the medium.
Telkom plans mergers for its CDMA unit (Africa)
www.WirelessFederation.com/news: Merger with domestic and foreign investors including players such as Bakrie Telecom’s Esia has been planned by Telkom Flexi, the CDMA unit of Telkom.
According to Telkom corporate secretary Agus Murdiyatno, the company thinks that Telkom Flexi business can expand more through business consolidation, either with another company or with another Telkom unit.
Company’s chief commissioner, Tanri Abeng, on the other hand has revealed that a telecoms company from North Korea is interested in partnering with Telkom to set up a joint venture CDMA business.
Telkom may acquire stake in troubled Bakrie Telecom (Indonesia)
www.WirelessFederation.com/news: PT Telekomunikasi Indonesia (Telkom), Indonesia’s dominant telecommunication group plans to acquire a stake in rival telco Bakrie Telecom.
In order to settle debts of more than USD1.2 billion, Indonesian family-run business group Bakrie & Brothers announced in October 2008 that it was looking to sell stakes in several of its major subsidiaries. Telkom’s announcement confirmed the speculations regarding the ownership of the company and its financial trouble for more than a year.
However, according to a report by CommsUpdate, the group’s Esia brand of wireless communication products and services is planning to merge with or buy other rival telecom companies in 2010. The company has taken this move to deal with competition in the market which the company describes as an intense one.
