Lime launches mobile TV service (Jamaica)

On 12.14.10, In Mobile, By Editor

­Jamaica based mobile network, Lime (formerly Cable & Wireless) has become the first operator in the Caribbean to introduce mobile TV. The new service will provide mobile customers with the opportunity to watch a range of digital TV channels, or listen to digital radio, through their handset.

Handsets can also be plugged into television sets, which mean that a number of households which could not access digital TV can receive channels for the first time.

At the time of launch 10 digital TV channels will be available. These include CNN, ESPN, Sportsmax, Hype TV and the Cartoon Channel. LIME plans to introduce more digital TV and radio channels, plus Pay per View content over the coming weeks.

LIME Mobile TV is available to both pre-paid and post-paid mobile customers. The most affordable offer is a seven-day pre-paid package costing around US$2.90 for which a customer gets 200 minutes talk time, plus all the channels on LIME Mobile TV free during the introductory period.

Customers will require a new Digital Video Broadcasting (DVB) handset to watch the service, although LIME is planning to introduce an adaptor for older handsets in the near future. LIME customers in the Greater Kingston area, and St. Catherine, including Portmore, will be the first to be able to access the DVB based service in what will be a phased rollout across the country.

According to Tony Rice, Chief Executive Officer of Cable & Wireless Communications, it’s very exciting to have launched Mobile TV in Jamaica before Christmas as they continue their campaign to win back market share in that country. The Caribbean is the right region for their Group to launch a mobile TV service. There is the availability of spectrum for TV broadcast and high demand domestic and international content, such as sporting events. None of the company’s competitor offer mobile TV so it is a good example of how LIME is leading the Caribbean in the delivery of new technology. The company will be closely monitoring customer demand for this service in Jamaica, but mobile TV is definitely part of their plans for a number of businesses across the Group as they seek to increase the usage of, and revenue from, mobile data.

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Comcel launches 3G mobile TV service with Rok

On 08.30.10, In Mobile, By Editor

Comcel, the largest Mobile Operator in Colombia and Rok have joined hands to launch the Ideas Web TV a streamed, on-demand mobile TV subscription service. Powered by ‘ROK TV’ video-streaming technology, Ideas Web TV will offer an early package of Mobile TV channels that will include Discovery Movil, Discovery Kids, Nickelodeon, Playboy Lifestyle, ESPN, ESPN-X, Wappo TV, Disney Channel and National Geographic.

Comcel has confirmed that it will be joining Telcel and will able to offer its customers the highest quality streamed mobile TV service available which it will promote as a monthly subscription service valued at approximately US$8.25 per month.

According to Jonathan Kendrick, Chairman and CEO of ROK, the company is delighted to be working with Comcel in Colombia as this symbolizes another major milestone in the global roll-out of the company’s revenue-generating mobile entertainment services.

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ESPN gets mobile rights for Premier League in UK

On 04.06.10, In Mobile Marketing, By Editor

ESPN is all set to broadcast the exclusive mobile highlight rights to all 380 premier league matches for the next three seasons in the UK. The rights will empower ESPN, also a Barclays Premier League TV partner to deliver in-match, post match and customized highlights to the football fans in the UK.

According to ESPN Senior Vice President, Lynne Frank, mobile devices are an indispensible lifeline for football fans, who expect easy, quick access to the latest goals and action wherever they are. In his opinion, adding these rights will allow the company to advance their commitment to delivering great sport across the many screens UK fans use each day.

The company has been dedicated to building the foundation of  long-term relationship with the UK sports fans soon after they launched ESPN in the UK less than 250 days ago. This is another big step in that process.

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Bourbon Maker launches First-of-its-Kind Web Series

On 03.22.10, In Mobile Marketing, By Editor

Jim Beam Bourbon, the world’s number one selling Bourbon has announced that the company is joining hands with ESPN to unveil The Next Round—a Web series hosted by ESPN personality and award-winning journalist Scoop Jackson.

The show is expected to be launched on April 3 and will features famous guests discussing the news with a focus on sports and pop culture.  Served up by Jim Beam, a Web series, the brand is promoting with ads within the publisher’s mobile Web site and iPhone applications.

According to Kelly Doss, senior director of bourbons at Beam Global Spirits & Wine Inc., the company is hoping to attract the legal-purchase-age male, the quintessential guy with a sense of humor who has an interest in sports and enjoys quality time with his buddies.

The company likes to create legendary experiences for guys and we know that they bond over Jim Beam cocktails and sports.

It’s spirits brands include Jim Beam Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Maker’s Mark Bourbon, Laphroaig  Scotch Whisky, Cruzan Rum and Knob Creek Bourbon.

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Mobile Game Deals — Millionaire, Halo & Others

On 10.05.06, In Mobile, By Editor

CapCom has signed a deal with Verizon Wireless (and assumedly the guys behind Who Wants To Be A Millionaire?) to promote its game Millionaire Mobile 2007. People who buy the game before November 2 get a chance to appear on the TV show. Capcom has the rights to Millionaire after its purchase of Cosmic Infinity in a bid to fight sluggish mobile game sales. Midori Yuasa, president of Capcom Interactive, said: In addition to improved execution, the Cosmic Infinity acquisition added some key production and sales talent to the organization, and gave Capcom access to popular casual brands such as Who Want’s To Be A Millionaire, ESPN Poker Club and Golf Channel Mobile Tour. Who Want’s To Be A Millionaire ‘05 in particular continues to perform particularly well on mobile, and we have high hopes for the recently release Millionaire ‘07 game.??? There’s an interview with Cosmic Infinity here.
Verizon has launched Halo: Mobile Portal, where customers with the right handsets can customize their phones with official wallpapers and tones of their favorite Halo characters and scenes, check their most recent Xbox Live Gamertag statistics, send messages, get gameplay tips and receive weekly updates on new limited edition content???. It’s produced by Bungie Studios and distributed by In-Fusio.
Hurray has made a mobile game based on the Chinese hit movie The Banquet. It’s an action role-playing game, but I’ll have to take their word on how successful the movie is…(review here).
Danish developer and publisher Touchlink has inked a deal with IndiaGames to distribute more than 20 mobile titles, including brands like Garfield, Buffy the Vampire Slayer, Van Helsing, Predator and Jurassic Park.
Verisign is having another shot at mobile content, signing a partnership deal with games developer JoWooD to deliver wildly popular computer, online- and videogames to mobile devices???.

Source- http://www.moconews.net

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