13% of first-generation immigrants currently own a tablet device, representing approximately five million Americans, according to a survey by mobile VoIP network, Rebtel.
According to a survey, the iPad reigns supreme as the preferred tablet device, with two-thirds of tablet owners choosing the device. French Americans claim the highest percentage of tablet owners (17%), followed by Mexican-Americans (15%), Nigerian-Americans, and Ghana-Americans at 14% respectively rounded out by Ethiopian-Americans at 8% and Cuban-Americans at 7%.
Among the different demographics, there were some wide disparities concerning whether or not they would buy a tablet in the near future. Ghanese (62%) and Indian Americans (58%) topped the list among immigrant populations looking to buy a tablet device, while Ethiopian (31%) and French Americans (34%) ranked last.
In terms of brand preference broken down by ethnicity of users, Apple’s iPad has a particularly strong foothold among Cuban-Americans, Indian-Americans and Nigerian-Americans, which account for the highest affinity marked by 83%, 80%, and 75% respectively.
Concerning the highest percentage of respondents who said that they would most likely buy an iPad in the near future, a whopping 87% of Kenyans claimed they would do so, with French immigrants coming in second at 81%. The Kindle was a popular second choice as a tablet device, with 9% of the overall population saying they are most likely to buy it, with Ethiopian immigrants leading the way at 24%.
Out of the immigrants in the study hailing from Cuba, Ethiopia, France, Ghana, India, Israel, Kenya, Mexico, Nigeria, Philippines and UK currently residing in the US, all segments ranked the iPad as their tablet of choice.