Euroset, Yevgeny Chichvarkin, the former head of Russian phone retailing giant has stated that he is unlikely to return to Russia, even after kidnapping charges were dropped against him and that he might look at setting up a new business in London.
He admitted that his English is still a bit weak and his understanding of the UK legal system is still causing a headache. He discovered that the more regulated manner of the UK system is more expensive to deal with.
He confirmed that he no longer has any shares in his former Russian company, Euroset and no longer advises the company on its strategy. He is living in London for 2.5 yearsnow and doesn’t know anything about mobile innovations.
However, his expectations of launching a phone business in London might need more research. He also claimed that 80% of the phones sold in the UK are Apple iPhones and BlackBerry handsets. In his opinion, locals won’t buy anything else, which might surprise UK retailers.
