Plotstar launches Auto Planner

On 03.20.10, In Mobile Marketing, By Editor

iome, which provides a location-based, personalized technology has unveiled an Auto Planner tool for its social planning service, by the name of Plotstar. This service will help people looking for a place to hang out.

Users will have to select a theme, for example, “Boys’ night out” and the Auto Planner will provide them a number of ideas including comedy club, bars, restaurants etc. An individual can even shuffle for more ideas as well. These details can easily be shared with friends through social networks including Facebook or Twitter.

According to the iome CEO, Phil Eames, Plotstar is ideal companion for helping a person plan his social life, no matter where he is.

The company is getting extremely positive feedback from everyone who have used Plotstar’s Auto Planner tool so far and that’s why they have decide to launch it officially.

Tagged with: • •
 
0 Comments
Leave A Response

MillerCoors launches iPhone pedometer application

On 03.19.10, In Mobile Marketing, By Editor

MillerCoors LLC has launched a Miller Genuine Draft 64-branded application that turns the iPhones of the beer’s calorie-conscious drinkers into a pedometer that can link with social networking site Facebook.

The free MGD 64 works like a traditional pedometer. Its technology can recognize a change in motion and can recalibrate accordingly.

The aim of the company is to provide consumers a new mobile tool to help them maintain their active, sociable lifestyle. They also have the option to share their progress with friends on their news feed and to join MGD 64 group challenges.

According to Tristi Pfeiffer, marketing manager for MGD 64 at MillerCoors, Chicago, the company is launching the MGD 64 Pedometer app to provide their active-lifestyle consumers with a tool that both helps them maintain a balanced lifestyle and allows them to connect with other like-minded consumers through Facebook.

As per his opinion, it is a tactic that connects well with their brand positioning and with their consumer’s desire for interesting mobile tool. The target demographic of the company is legal-drinking-age men and women who are looking for fun.

The MGD 64 pedometer application also has the ability to connect to Facebook users. Once consumers have entered their Facebook log-in information, they have the option to share their progress with friends on their news feed and to join MGD 64 group challenges.

Tagged with: • • • • • • • •
 
0 Comments
Leave A Response

Aircel & INQ Mobile to launch handsets in India

On 03.17.10, In Mobile, By Editor

www.WirelessFederation.com/news: Indian telco Aircel and handset maker INQ Mobile will launch the INQ Mini 3G and the INQ Chat 3G phones in India.

INQ Chat 3G is a Qwerty device while INQ Mini 3G is a slim-line mobile and both allow users to multi-task and to switch between applications such as Facebook and a camera. Over 5,000 outlets will make the phone available.

A campaign fronted by Indian cricketer and company ambassador MS Dhoni has been used by Aircel to support the launch.

Tagged with: • • • • • • • • •
 
0 Comments
Leave A Response

Absolut Vodka reaches out to Android users with Drinkspiration app

On 03.17.10, In Mobile Marketing, By Editor

Absolut Vodka has launched Drinkspiration app for Android. The application is defined as an “interactive encyclopedia of recipes” and it combines the latest mobile technology with GPS, Twitter and Facebook to Google’s Android operating system.

The basic aim of this application is to help a user in finding and sharing drink recommendation based on a variety of conditions including location.With over 400 drink recipes, it will give an individual an all-encompassing gateway to the world of good alcohol.

Drinkspiration by Absolut for Android is available free of cost in the Android Market and there is also a free version of the application in the Apple’s App Store.

According to Fredrick Tallroth, senior manager of interactive marketing at the Absolut Co Stockholm, Sweden, the company wanted Drinkspiration by Absolut to be available for a larger audience and not only for iPhone users.

Tagged with: • • • • • • • • •
 
0 Comments
Leave A Response

Marvellous Launches Birthdays App

On 03.17.10, In Mobile Marketing, By Editor

Marvelous, Interactive agency has come up with an application for Nokia phones which will remind users of the upcoming birthdays of their friends. The name of the application is ‘Friends Birthdays For Facebook’, and it functions by connecting a user’s mobile with his facebook account.

It thus saves all the birthday related data on the user’s mobile and alerts him when anybody’s birthday approaches. The application also provides its customers the choice to quickly create and send his friend a mobile birthday card.

For security reasons, the application only uses birthday information which is publicly available on social networking websites in most of the cases. The app is available on Nokia handsets and can alsobe downloaded free of cost from the Nokia Ovi Store.

Tagged with: • • • • • •
 
0 Comments
Leave A Response

NearVerse unveils LoKast Media-sharing App

On 03.16.10, In Mobile Marketing, By Editor

NearVerse, mobile networking firm has unveiled its first mobile application, LoKast. It allows its users to share media between iPhones and iPod touch devices at super-fast speeds. The application can also be downloaded from the Apple App Store.

Also known as ‘Local-casting’, LoKast aims to eliminate the need for sharing content through physical media such as DVDs or CDs. LoKasters can share certain parts of their digital profile with other people, also using the application, within a limited proximity. Its process is very similar to browsing for Facebook profiles, but its target limits to people who are physically closer.

Users can easily download the free app and add photos, videos, music, contacts and web links to their personalized portal. The application will automatically allow other users to view and download their content if they are within proximity of 300 feet of another LoKast user.

The best part of LoKast is that it does not require 3G connectivity; it functions in subways, underground and heavily congested areas such as stadiums where 3G connectivity are not reliable.

The aim of the application is to offer its users the opportunity to distribute exclusive content they receive at shows to other. It thus becomes a walking media distribution hub to help spread the content to others nearby.

Tagged with: • • • • •
 
0 Comments
Leave A Response

RCom launches social networking app, Socially

On 03.12.10, In Mobile, By Editor

www.WirelessFederation.com/news: A mobile VAS application called ‘Socially’ has been launched by Reliance Communications giving access to social networks including Facebook, Twitter and LinkedIn through a single client. The most interesting part of this app is that callers recent status updates are shown after receiving the call.

Users can download this application from RWorld and subscribe to the service at Rs. 10 for 30 days. They will not have to pay any additional browsing charges.

Socially is 3G ready, and ready to be extended to 3G networks in India. Earlier, Tata DoCoMo launched its BuddyNet users at a price point of Rs. 10 for 30 days with no additional browsing charges.

Mumbai and Singapore based Antarix Networks founded by former ITFinity exec Nagesh Rao developed Socially.

Tagged with: • • • • • • • • • • • • •
 
0 Comments
Leave A Response

AT&T to launch campaign against texting and driving (USA)

On 03.10.10, In Mobile, By Editor

www.WirelessFederation.com/news: A campaign would be launched by AT&T to create awareness regarding the risks of texting and driving, informing cell phone users that text messages can – and should – wait until after driving. True stories will be featured in the national campaign showing text message that was sent or received before someone’s life was altered, or even ended, because of texting and driving.

It would also be demonstrated in the campaign that text messages are not as significant as potentially dire consequences of reading or responding while driving. The campaign will be rolled out in the coming months spanning print, electronic, TV and online advertising. People can also visit AT&T’s online resource center www.att.com/txtngcanwait and download information about texting while driving such as a parent-teen pledge; a teen-teen pledge; a poster; a brochure; safety tips; and more.

A facebook application has also been launched AT&T found at www.facebook.com/att and which can be shared to encourage each other to take the pledge to not text and drive. A pledge has also been introduced by AT&T via a “twitition” on Twitter to ask followers to rally around the cause.

Tagged with: • • • •
 
0 Comments
Leave A Response

T-Mobile USA’s Nokia 5230 Nuron to come with Ovi maps

On 03.09.10, In Mobile, By Editor

www.WirelessFederation.com/news: The first U.S. device to arrive preloaded with Nokia’s popular Ovi Maps navigation application has been announced by Nokia. It is T-Mobile USA’s forthcoming Nokia 5230 Nuron. It is also the first from a national U.S. operator to come preloaded with Nokia’s Ovi Store mobile content marketplace.

T-Mobile is also offering carrier billing as well as credit card purchases. Free turn-by-turn navigation and directions, weather forecasts and Facebook-based location sharing, the 3.2-inch touchscreen Nurion device Android Develops Enhanced OpenGL Support are some of the features of the smartphone.

Ovi Maps also features recommendations from Lonely Planet guides. Scheduled to be shipped in the next few weeks, T-Mobile USA exclusive comes preloaded with maps for the U.S., Canada and Mexico.

The announcement that more than 3 million consumers have downloaded the Ovi Maps application since its debut in late January was made by Nokia during last month’s Mobile World Congress event in Barcelona.

According to Niklas Savander, the handset giant’s executive vice president of services, Ovi Maps now averages more than one download per second, 24 hours a day, translating to around 100,000 downloads on a daily basis.

Tagged with: • • • • • • • • • • • • • • • • •
 
0 Comments
Leave A Response

Motorola Backflip launched; priced at $99.99

On 03.08.10, In Mobile Phones, By Editor

AT&T’s Motorola Backflip has been launched and the price is $99.99 after a mail-in rebate and with a two-year agreement.

AT&T has huge carrier plans which include launching of 5Andoid-powered devices in the first half of the year, most probably during the upcoming CTIA Wireless in Las Vegas. These 5Android-powered devices will include Dell Mini 3 and some HTC models.

It runs MOTO’s own MOBOBLUR UI on top of Android, which allows users to quickly connect with their friends across various social networking sites like Twitter and Facebook. The other features loaded on the phones include 5-megapixel camera, WiFi connectivity, GPS with compass, as well as a full QWERTY keyboard and HADPA.

Tagged with: • • • • • • • • • • • • • • • •
 
0 Comments
Leave A Response
« Previous Entries
Go To Top »