Vogue Stylist launches iPhone app to match user wardrobe with advertiser products
Vogue, the worldwide renowned fashion magazine has created an iPhone application that pairs products from advertisers such as Valentino and Gucci with style items from consumers’ own personal collections.
Customers can take photos of the items owned by them and scroll through the various trends highlighted by the Vogue Stylist, then hit refresh to restyle their look. Users have a plethora of options for shopping including products from brands such as Gucci, Hudson Jeans, Kate Spade, Longchamp Paris, Nine West, Valentino and Via Spiga.
According to Stephanie Horton, director of creative services and communications for Vogue, , Vogue Stylist was created to extend the Vogue brand and to encourage consumer connectivity and engagement through new media, while enhancing the value proposition for advertisers in Vogue.
Vodafone and Swarovski join hands on Crystal Phone
www.WirelessFederation.com/news: According to the Austrian company, the fashion phone, called the Vodafone 533 Crystal (Crystal is part of Vodafone’s new “Catwalk Collection”), is crafted using a special coating to add brilliance to the Swarovski crystals. The handset comes with a crystal-inspired theme and animated start-up display. The phone features a 2.0-inch color screen, 1.3-megapixel CMOS camera, MP3 player, FM radio, Bluetooth and external memory slot. The price is not yet disclosed.
LG’s ‘Chocolate’ mobile phone sales touch 1.7 million units globally
Less than two months since its global launch, LG’s ‘Chocolate’ mobile phone KG800 has emerged as the hot favourite of mobile phone buyers worldwide.
The first of LG Electronics’ Black-Label series, the ‘Chocolate’ phone has reported sales of nearly 1.7 million units globally. In the South Africa itself, retail sales of the KG800 have crossed 64 000 units while sales in other GCC markets are reported to be very healthy.
Mike Sidwell, GSM Sales and marketing Director for LG Electronics said: “The Chocolate phone is for the discerning customer who views mobile phones as a bold fashion statement. We are amazed at the way it has captured the imagination of the consumer and are confident that it will become one of our best selling products ever.”
Sidwell pointed out that the Chocolate phone’s success was a result of a combination of excellent design, clever marketing and a proactive sales strategy. “LG is now positioning its handsets as premium products and this beautiful phone is just the beginning of a worldwide trend. The global launch has been extremely successful and we have already been flooded with additional orders,” he added.
Sidwell then went on to reveal that retailers in South Africa have gone ahead to sign further sales contracts for the phone in anticipation of huge demand.
The LG ‘Chocolate’ KG800 phone is a product of one of LG’s dedicated Design Management Centres, which employ specialists to achieve some of the most stunning phone designs, LG teams work with 120 design firms around the world. The company invested extensively in its design operations in 2005 and has won 41 world design awards so far this year.
Source- http://www.moneyweb.co.za
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