Brazil plans LTE auction in June 2012 (Brazil)
Brazil plans to auction spectrum in the 450MHz and 2.5GHz bandwidth on June 10 in an attempt to launch upgraded broadband technologies. According to reports, telecom operators TIM Brasil and Vivo had initially opposed the auction citing that it is too soon after the 3G rollout.
However, the regulator aims to hold the auction soon so as to ensure rollout of 4G services in time for the 2014 soccer World Cup. As per reports, operators winning the 2.5GHz spectrum will be required to launch their services by the end of 2013, in all the cities hosting the FIFA World Cup.
The operators expected to participate in the bidding are rumoured to include Claro, Oi and Nextel Brasil, along with TIM Brasil and Vivo.
Goal.com to be launched on Mobile
The football website Goal.com and Handmark are set to launch the Goal.com mobile app for iPhone while preparing for the 2010 FIFA World Cup. The app will be supporting the content in four languages- English UK; English US; Spanish Spain; Spanish US; Spanish Latin America; French; and Italian.
The app will enable a user to access the latest breaking football news, including the 2010 FIFA World Cup, UEFA Champions League and transfer activity. It can be downloaded for free from the Handmark website.
MTN, FIFA launch ‘1Goal: Education for All’
www.WirelessFederation.com/news: ’1Goal: Education for All’, a mobile campaign has been started by South African operator MTN in partnership with FIFA, ahead of 2010 Fifa world Cup to enable millions of mobile users to participate in advancing global education. Under this campaign, MTN and its partners will collect names and support from the public, footballers, and celebrities to petition all governments to meet their Education for All targets by 2015.
The aim behind this campaign has been classified as providing good quality public education to all children and adults by 2015 and prioritizing those who are currently missing out on an education, getting them into school, and making sure that once they’re in school, they get the chance to learn with qualified teachers.
An international communications campaign will also be run by the operator to harness public support for 1Goal, coordinated by the Global System for Mobile Communications Association. The association will enable millions of people to sign up via a host of mobile response mechanisms
2010 FIFA World Cup: MTN launches SIYAYA competition
www.WirelessFederation.com/news: Some really exciting competitions have been lined up by African telco and the global sponsor of the FIFA world Cup, MTN, as the world’s biggest tournament draws near. MTN Swaziland is intensifying its 2010 FIFA World Cup campaign by launching a new campaign aptly named SIYAYA.
SIYAYA campaign is a loud call to action, telling people that they are all going to this World Cup because it is going to be an awesome once in a lifetime experience. The promotion started on Monday February 8, 2010 and will end on the March 27, 2010. The first draw took place on the February 12 and the last draw will be on the 27th March.
The MTN customers can enter the competition by sending an SMS ‘SIYAYA’ to 2010, each pricing E2.00. Customers can also enter the competition by calling 2010 at a rate of E2. 00.
FIFA World Cup to come live on Optus 3G phones
www.WirelessFederation.com/news: Optus 3G phone subscribers will now get to see live 2010 FIFA World Cup for free. The company has entered into a deal with FIFA (F©d©ration Internationale de Football Association) for the streaming of the live matches. Though the entire 3G mobile device already have the application, the iPhones will receive the solution for the broadcast before the World Cup kick starts in June 2010.
Footage captured by the cameras recording the game for the mobile phone form factor will be supplied by FIFA to mobile broadcasters. Unless there are two simultaneous games, all the operators will receive the same feed.
Optus said that it will give priority to the games played by Australian teams. Besides, it has also entered into another agreement with SBS, a television broadcaster for additional footage available from its “The World Game” program.
@ Mipcom: Tips For Producing Mobile TV Content
Even expert navigation by Yahoo’s Mitch Lazar, VP business development couldn’t steer this session towards any weighty conclusions – or at least any new observations. He launched with an excellent summary of the mobile TV landscape so far including how 3′s business saw a 61 percent uplift since its FIFA world cup TV service this summer, Orange’s TV service found that 70 percent of users were watching for more than five minutes and Vodafone UK has said its mobile TV revenues is outpacing ringtones. In all – mobile TV supplements traditional TV rather than replacing it. The consensus is now that the most successful mobile TV is made specifically for mobile, or at the very least re-edited for mobile. Two to three minute clips is always the template and MTV’s production teams, for one, now commissions for TV, PC and mobile from the outset. MTV’s Dan Whiley, international CVP said it’s lucky for MTV that its young demographic are heavy mobile users. It’s a distinct advantage that we already understand that mobile audience. Some people say that MTV invented short-attention span TV but shows like Jackass and Barrio 19 work well in small chunks that people can get in and out of quickly.???
Hala Bavi¨re, services and portal content director for French operator SFR, said a partnership with MTV had helped target younger users. SFR packages 4 MTV channels and usage more than doubled in the first semester of 2006. Part of SFR’s strategy has been to schedule different types of content for different times of the day in a similar way to conventional TV: kids’ shows after school and sports at the weekends, for example. Sport has been another been a major driver for traffic – and is another example of content that works in short form. She made a plea for producers to create content specifically for mobile and said once they have that tailor-made content, they can deliver it quickly to their subscribers.
Source- http://www.moconews.net
