After being the first and the only African global sponsor for the 2010 FIFA World Cup, the Middle East and Africa operator MTN has inked a three-year broadcast sponsorship of the English Premier League in Africa.
According to the CMO,MTN , Santie Botha , the three-season deal’s value not been disclosed, but the period between 2010/11 to 2012/13 will see the operator sponsor SuperSport’s English Premiership broadcasts in South Africa and the rest of Africa as well as Canal+’s French broadcasts of the League in Africa. With this sponsorship, MTN will bring the excitement from live English Premiership matches to the homes of millions of football fans in Africa.
In addition to this, MTN will also sponsor the broadcasts of some of the best European league matches, specifically Bundesliga and La Liga.
