FLO TV, Qualcomm subsidiary has announced that it is going to enhance its mobile TV service with new interactive applications that integrate video with Web-based content and social media tools.

According to FLO TV President, Bill Stone, with consumers’ mobile entertainment habits evolving rapidly, FLO TV will be integrating its current live linear video with relevant, on-demand content and interactive features that complement the programming viewers are watching in real-time.

In his opinion, their innovative, nationwide multicast network is at the heart of this solution and will allow them to distribute live mobile TV and rich mobile media services to a range of new devices from Smartbooks to e-readers and tablets.

The company has also declared that that in addition to integrated experiences, it will be having an expanded suite of Mobile TV services, including interactive capabilities, pay-per-day and event passes, and time-shifted viewing options by the second half of 2010.

With the new services, the users will be able to work upon interactive features that will enable them to interact with programming and advertising, allowing consumers to click for more information about a show or click to buy an advertised product.