GPS Moving beyond handsets: Study

According to a research study, global shipments of GPS-enabled GSM/WCDMA handsets increased 92% in 200, to 150 million units.

It is being said that since the shipments are growing at a compound annual growth rate (CAGR) of 38.7%, it might reach 770 million units in 2014.

GPS technology started catching pace within the Smartphone segment not so long ago and now it is a standard feature of all new models. As per the study, high attach rates of GPS in new low-cost Smartphones will soon be entering into the market. GPS is also expected to become more common in mid-range feature phone models during 2010.

According to Andr© Malm, Senior Analyst at Berg Insight, Chipset developers and handset vendors are already working on next-generation location technologies that will address the limitations of GPS when using handsets in urban canyons and indoors.

Mobile location-based services revenues will reach € 622 million in Europe by 2010

Revenues from mobile location-based services (LBS) in the European market will grow by 34 percent annually to reach € 622 million in 2010, according to a new report from the research firm Berg Insight. Johan Fagerberg, senior analyst at Berg Insight, said that the market is picking up speed through successful launches of mobile personal navigation services and location based billing plans in several European countries. ‘Nokia’s recent acquisition of Gate5 is an evident example of the importance mobile industry players attach to navigation’, said Johan. ‘We expect GPS-enabled handsets with preinstalled navigation software to become available from the leading brands on the European market very soon.’ Berg Insight forecasts that navigation will account for 48 percent of mobile LBS revenues in 2010.

Johan also comments on the popularity of location based billing plans in Germany. ‘Over one third of O2′s customers in Germany have opted for the Genion service, which offers a discount tariff at their home location’, he said. ‘Vodafone and T-Mobile have followed and attracted 1 million and 700,000 customers respectively in a short time’. Through location based tariffs the users can receive discounts on both voice calls and mobile broadband data traffic at home and pay regular charges elsewhere. Berg Insight estimates that 18 million mobile users in Europe will subscribe to location based billing plans by 2010.

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