Vogue, the worldwide renowned fashion magazine has created an iPhone application that pairs products from advertisers such as Valentino and Gucci with style items from consumers’ own personal collections.
Customers can take photos of the items owned by them and scroll through the various trends highlighted by the Vogue Stylist, then hit refresh to restyle their look. Users have a plethora of options for shopping including products from brands such as Gucci, Hudson Jeans, Kate Spade, Longchamp Paris, Nine West, Valentino and Via Spiga.
According to Stephanie Horton, director of creative services and communications for Vogue, , Vogue Stylist was created to extend the Vogue brand and to encourage consumer connectivity and engagement through new media, while enhancing the value proposition for advertisers in Vogue.