Hutchison 3G UK (H3G UK), which offers services under the ‘Three’ banner, has unveiled plans to buck the national trend of offering only fixed data usage allowances, announcing that it will introduce an unlimited usage service.

According to reports, H3G UK has announced that its ‘One Plan’, which previously charged US$0.16 per MB for usage over the tariff’s 1GB monthly allowance, will no longer have a usage restriction, instead offering ‘all-you-can-eat data’.

According to H3G UK’s sales and marketing director Marc Allera, at Three rhe company has built a network with the scale and scope to meet people’s data needs both now and into the future and with more and more customers choosing to opt for next generation smartphones, this will prove more important than ever … they expect to see more people using mobiles than PCs to access the internet by 2015. All-you-can-eat data is designed to remove the possibility of bill shock when you use data, so you can use your smartphone to do everything it was designed for without the worry of cost.