Young Smartphone Users Prefer Apps over Web Browsers

By Editor on November 24, 2010 · Leave a Comment

Preferences for mobile apps over mobile web browsers are growing among younger demographics, impacting the market for mobile content and accelerating the flow of advertising dollars to app-based content services.

According to Harry Wang, Director of Mobile Product Research, Parks Associates, consumers under 35 years are starting to ditch browsers in favor of mobile apps, where they don’t have to type in a Web address or contend with slow browser speeds. They are also put off by Web pages that do not fit the small phone screen, whereas the mobile app is native to the platform.

As per Parks Associates’ new survey, the majority of consumers who prefer to use apps over mobile Web browsers are less than 35 years of age. Mobile apps are already the dominant medium for access to Internet radio (including Pandora), maps, social networks, navigation (including Google Maps), and games. Netflix has developed an app for the iPad and iPhone which could increase video use as well.

While mobile apps will not completely replace Web browsers, content owners and distributors that rely too much on mobile Web might lose audience and revenues.

Wang added that the mobile experience is all about convenience and instantaneous access. The advantages of mobile apps could lead to a new content distribution environment for paid and ad-supported media services.

Filed under Mobile · Tagged with Apps, Director of Mobile Product Research, Harry Wang, Internet radio, Maps, Mobile, navigation, Parks Associates, smartphone, social networks, Web Browsers

Non-text mobile data services getting popular (USA)

By Editor on December 3, 2009 · Leave a Comment

www.WirelessFederation.com/news: According to the latest consumer study by the Parks Associates’, 40% of the more than 70 million U.S. broadband households with a mobile phone service have adopted non-text mobile data services.

ARPU drivers like mobile TV and music have been eclipsed by mobile Internet and e-mail services indicating need for the carriers to offer practical” services first to the mobile service users. Carriers can also deploy popular web activities as revenue-generating data services due to 10 percent increase in mobile social networking and navigation services.

According to Director of Health and Mobile Product Research, Parks Associates, Harry Wang, the strong growth rate during the past two years in the usage of mobile Internet, social networking, e-mail, and navigation indicates eagerness in consumers for mobile applications offering convenience and loaded features.

Wang added that Smartphone will penetrate more than 30% of broadband households in US in 2009. Carriers will target these 20 million households to market their mobile data services.