Telcel launches mobile app store (Mexico)

Mexico’s Telcel has introduced its Mobile Application Store named Ideas Appstore, powered by Appia. The store offers Telcel subscribers with various mobile content and applications across Android, Blackberry, Symbian and Java mobile operating systems.

It includes both paid and free applications such as social media, news, weather and sports apps in both Spanish and English. Appia’s open app marketplace service aims to provide the content for Telcel’s mobile application storefront, as well as the platform for storefront merchandising and commerce.

The app store is integrated with Telcel´s billing and customer care systems. The storefront is optimized to match applications to each subscriber’s device, offering thousands of applications across all major mobile operating systems.

App developers interested in distributing their applications through the Telcel Ideas Appstore, and Appia’s other distribution channels can visit the Appia Developer Program at the Appia website.