Oberthur Technologies the world’s second largest provider of Smart Card based solutions today announced the commercialization of its OMHTM (Open Market Handsets) SIM cards for CDMA (Code Development Multiple Access) networks. OMH SIM cards contain subscriber, network and service configuration data that allow subscribers the freedom to easily change and upgrade their handset, but maintain their network configuration.

Oberthur Technologies collaborated with Tata Teleservices Limited, one of India’s fastest growing private telecom service providers, and Qualcomm Incorporated, a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies, to introduce OMHTM SIM cards into the India market.

Olivier Leroux, Head of the Mobile Product Line for the Card Systems Division at Oberthur Technologies said, “Oberthur Technologies is the first to commercially launch OMHTM SIM cards. We are pleased to partner with industry leaders such as Tata Teleservices and Qualcomm who are enhancing the subscriber experience for Indian consumers.”

The OMHTM SIM card, referred to as a removable user identity module (R-UIM), is a state of the art smartcard that stores operator and subscriber specific configuration parameters, separate from the handset memory. By having this configuration parameters located on the OMHTM SIM card rather than the device, subscribers can more easily switch or upgrade their handsets. These cards allow CDMA network operators to increase the selection of devices and services while lowering distribution and inventory costs.

“These are exciting times in the Indian telecom space where innovation, research and development are the key to success and remain competitive in the business. In our constant effort to redefine the telecom space keeping customers at the central point, Tata Teleservices decided to partner with Qualcomm and Oberthur Technologies to further develop the Open Market Handset initiative and offer more choice to customers”, said Lloyd Mathias, Chief Marketing Officer, Tata Teleservices Limited.

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“Qualcomm is pleased to work with Oberthur Technologies for its leadership as one of the first companies to develop OMH SIM cards,” said Nakul Duggal, Senior Director and OMH Project Lead, Qualcomm Corporate Engineering Services. “The OMH initiative is focused on increasing device variety by offering new channels and distribution options within the CDMA ecosystem to provide greater subscriber flexibility.”

About Oberthur Technologies

With sales of 882 million Euros in 2008, Oberthur Technologies is a world leader in the field of secure technologies. Innovation and high quality services ensure Oberthur Technologies’ strong positioning in its main target markets:

– Card Systems: The world’s second largest provider of security and identification based on smart card technology and associated services for mobile, payment, transport, digital TV and convergence markets. – Identity: Leading international supplier for the manufacture and personalization of secure identity documents such as passport, identity card, driving license or health care card – traditional and electronic – and associated services for both governmental and corporate markets. – Security printing: World’s third largest private security printer specialized in high security for the production of banknotes, checks and other fiduciary documents in more than fifty countries. – Cash protection: World leader in the emerging market of intelligent systems to secure cash-in-transit and ATM.

Close to its customers, Oberthur Technologies benefits from an industrial and commercial presence across all five continents.

Oberthur Technologies S.A. is a limited liability company (societe anonyme) registered in France with its registered office at 50 quai Michelet 92 532 Levallois Perret, France. Oberthur Technologies S.A.’s corporate registration number is 340 709 534 R.C.S. Paris.

Website: http://www.oberthur.com

About Tata Teleservices Limited

Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under the Tata Indicom, Tata DOCOMO, Photon and Walky brands, and uses both the CDMA and GSM technology platform(s) for its wireless networks. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 325,000 towns and villages across the country. In November 2008, Tata Teleservices entered into an agreement with Japanese telecom major NTT DOCOMO, and this transaction marks a key step in the strategic evolution of Tata Teleservices Limited. Tata DOCOMO has so far launched GSM services in eight telecom Circles, and the remaining part of the country is also expected to be covered shortly. In December 2008, Tata Teleservices announced a unique reverse equity swap strategic agreement between its fully-owned telecom tower subsidiary-Wireless TT Info-Services Limited-and Quippo Telecom Infrastructure Limited, thereby becoming the largest independent entity in this space. Tata Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and Wireline services.

For details, visit http://www.tatateleservices.com, http://www.tatadocomo.com or http://www.tataindicom.com.

About Qualcomm

Qualcomm is a registered trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

Asus to launch PDA phone with GPS

AsusTek in India will be launching a PDA phone with support for GPS (Global Positioning System) navigation. Priced at around Rs 35,000, the company claims it to be India’s first PDA phone to have GPS support. The model – P535 tri-band PDA phone – incorporates full wireless functionality, GPS and high quality auto-focus camera in a compact form-factor. The tentative plans are to launch this phone in the month of January 2007 along with the appointment of a new national distributor for this product.

Originally developed for military use, GPS now has a wide range of civilian applications like tracing addresses in a foreign land, tracking distance and speeds on road trips, treks or while jogging. The P535 offers the capabilities of GPS in a compact, handy form-factor.

Asus would also be introducing the world’s first wireless Skype music phone to the India market. Apart from the Skype support this phone, called the AiGuru S1, connects to any computer using 802.11b+g wireless broadband technology and can be used to listen to music from the computer.

Along with the P535 model, the company would be launching the P525 Quad-Band PDA Phone also. The P525 quad-band PDA phone incorporates Push E-mail, Wi-Fi support and built-in numeric keypad to deliver a complete mobile business solution. The phone also integrates use of Skype’s VoIP service.

Andrew Tsui, MD, AsusTek India, said, “We will be soon announcing an appointment of distributor for our phones.” Company insiders informed that the company has already finalized on the distributor but is not ready to disclose the same as formalities are yet to be completed.

While the company is ready to present the PDA phone as a first time phone launch from Asus, the channels are not convinced of the same. According to them, this is actually the second time, Asus is disclosing plans to launch phones in India. The first time such an announcement was made in February 2005, wherein the company had displayed two mobile phones and one PDA phone in the Mumbai. These phones never came in to the market. When asked about this, Tsui said, “Those phone model were signed up for an OEM contract arrangement and hence were not marketed here.”

From January, Asus is gearing up to enter the mobile phone market more aggressively than before. The rough estimation of global production output for its own brand of mobile phone will be over two millions units and there will be 500,000 units in Taiwan market alone.

As a global strategy, Asus has been putting a lot of stress on GPS-based mobile phone. According to the company GPS PDA mobile phones have been gaining popularity in the global market. Globally, Asus expects PDA and GPS related products to account for 50 percent of the overall revenue from hand-held devices in 2007.

 

 

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