www.WirelessFederation.com/news: India’s leading telecom operator, Bharti Airtel has announced its entry into the digital media business. Under the new business, contents to a range of users, including producers and media companies would be distributed by the telco.
The contents would not only be produced but would also be marketed and catered to a number of users like animation and gaming firms, news channels, cinemas and banking institutions.
According to CEO Sanjay Kapoor, there is a clear demand for secure digital distribution capability across multiple platforms and Airtel Digital Media Business will help establish India as an innovation hub for global content and format delivery.
Way for 16,000 cinema screens across the country would also be paved by the move to potentially offer high-quality international viewing experience for consumers in India.
Content gathering and distribution services would be offered to television channels including complete content management services such as playout, archival, collocation and storage besides offering content producers with an integrated delivery and aggregation platform that can repackage content for all formats.