Tata Teleservices Limited unveiled VoiceSMS offer powered by partnerships with world leaders Kirusa and Qualcomm. It will allow all Tata Indicom subscribers nationwide to send VoiceSMS’ directly from their stored contacts in the phonebook, cutting out the need to remember any number and key in complicated numbers prefixed by a star. Therefore, no star (asterisk) is needed. Just select the number to which you wish to send the VoiceSMS, select the VoiceSMS option, speak and send the message.
The procedure is similar to sending a text SMS, except that subscribers won’t need to type in the text of SMS but speak in your own voice. It’s simple, intimate and personal. Listening to a VoiceSMS has also been made very easy, so that even users who cannot read SMS messages can listen to the VoiceSMS.
The new VoiceSMS offer will enable Tata Indicom’s pre-paid and post-paid subscribers to send voice messages to any Tata mobile, landline, Walky or any other network’s mobile number in India. This enhanced VoiceSMS feature has been made available with technology expertise from Qualcomm and Kirusa.
Commenting on this new service, Pankaj Sethi , President (Corporate Services), Tata Teleservices Limited, said: “This launch is part of our strategy to provide Next-Gen value-added services to subscribers in both the pre-paid and post-paid segments. By introducing this service, we have extended a user-friendly and cost-effective mode of communication to our customers so that they can communicate with their loved ones with ease.”
On the choice of Kirusa as the technology partner for this service, Sethi added: “We chose Kirusa because of its proven ability to implement and deploy the VoiceSMS feature on our network. I am confident that this service will see a huge uptake and also considerably increase ARPUs.”
The new exciting service comes coupled with an attractive tariff plan—with each sent Voice SMS message being chargeable at Rs 0.80 only. Also, Tata subscribers will be able to listen to a new incoming VoiceSMS at no cost. Listening to any old VoiceSMS will cost only Rs. 0.30 per message. The BREW application is available free of charge. Non-Tata Indicom users pay normal call charges to listen to a VoiceSMS, as levied by their carrier networks.
To implement the VoiceSMS solution, Kirusa has integrated its VoiceSMS platform, with the Dialogic Vision Server, and Qualcomm’s BREW technology, into the Tata Telecom network.
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