MobPartner Raises $3.5M from Alven Capital and Newfund
The leading mobile affiliate network MobPartner (http://web.mobpartner.com/) just closed a $3.5 million first round from Alven Capital and Newfund. This funding will enable MobPartner to accelerate its international growth.
Founded in 2008, MobPartner is a pioneer in mobile affiliate marketing. MobPartner’s platform allows advertisers to pay per a defined action such as sales (Cost per Sale), registration (Cost per Lead) or downloads (Cost per Download / Install). This is particularly pertinent for in app advertising (iOS, Android and soon WP7). Mobile site or App publishers (“affiliates”) are paid directly depending on their business performance.
To date, MobPartner deals with hundreds of advertisers and more than 100,000 affiliates worldwide, out of which the most successful earn tens of thousands of dollars per month. The platform has generated more than 2 million transactions since the launch , exclusively on mobile phones. These results establish MobPartner as a key player in the mobile marketing space.
For Vianney Settini, CEO of MobPartner, “the calibre of our investors shows that our initial decisions to create this new market were correct. This funding will allow us to accelerate on an international scale. On the one hand, we will consolidate our presence in Europe and North America and on the other hand, MobPartner will strengthen its presence in emerging markets:Asia, Africa, Latin America, where mobile phone is the main internet access mode.”
Jeremy Uzan, investor at Alven Capital says: “We have been impressed by MobPartner’s ambition and ability to roll-out its model across the five continents. The platform besides being robust in handling huge quantities of data is highly scalable and adaptable to the varied needs of both advertisers and affiliates. This has lead them to establish themselves as market leaders in this vibrant sector. This has established them as market leaders in this vibrant sector”.
Charles-Antoine Morand, of Newfund, added: “On the web, performance marketing now represents a lion’ share in advertising investments. Mobpartner’s expertise will attract major brands and advertising agencies, looking for performance-based solutions on mobile phones.”
Vietnamese Operator looking for outside Investor
Vietnam’s Saigon Post and Telecommunications Corporation (Saigon Postel) is looking for investors to help develop its CDMA based mobile network subsidiary, S-Fone. The company is looking to sell 20%-30% stake to potential investors.
S-Fone is a joint venture between Saigon Postel (80%) and South Korea’s SK Telecom (20%).
According to Ho Hong Son, Saigon Postel’s general director, the scheme of changing the form of the company’s investment into a joint venture was approved by the Government. The company would buy back SK Telecom’s 20% stake in the next two years.
As per Son, during this period, Saigon Postel also planned to seek new investors and sell 20-30% of its stake to investors who are financially strong and well-managed. Vietnam law allows foreigners to buy stakes of up to 49% in privatized firms.
TOT launches 3G network in Thailand
www.WirelessFederation.com/news: The launch of 3G network by Thailand’s state-controlled mobile network TOT got a cold response from the subscribers. However, initially the network will be available only in Bangkok and the areas surrounding it. Expansion of the network in the near future relies on the auction of the 3G license.
National Telecommunications Commission (NTC) will offer four licenses- three of 10 Mhz and a fourth with 15Mhz of radio spectrum while the reserve price will range between US$100-US$200 million. The process will not take place until next year as there is a lack of executives to form a quorum.
Small trials of 3G networks are already run by the current operators over their existing GSM radio spectrum, while CAT Telecom which is a CDMA operator, is seeking an overseas investor to assist in 3G rollout plans
Industry Leaders To Gather at 3GSM World Congress Asia 2006
ASIA : The 3GSM World Congress Asia – the fastest growing mobile communications event in the region – will bring together a host of industry leaders and personalities from across Asia’s booming mobile industry.
The mobile operator CEOs speaking at the 2006 event, which will be held in Singapore between October 16th and October 20th, include Sunil Mittal from Bharti Televentures, Dr Young-Chu Cho from KTF, Naguib Sawiris from Orascom, Lee Hsien Yang from SingTel Group, Dato Abdul Wahid Omar from Telekom Malaysia, Arve Johansen from Telenor, Sol Trujillo from Telstra and Alexander Izosimov from VimpelCom. Produced by the GSM Association (GSMA), the global trade association for the mobile industry, the 3GSM World Congress Asia will also feature top executives from other mobile-related industries, such as Alejandro Zubillaga, Executive Vice President Digital Strategy and Business Development at Warner Music Group, and Dr Sachio Semmoto, Founder and CEO of eAccess.
“For this year’s 3GSM Congress in Asia, we have assembled a top-class, yet diverse, line-up of speakers that will pinpoint the key trends in the region’s dynamic and complex market for mobile communications,” said Bill Gajda, the chief marketing officer of the GSM Association. “The Congress is the only event in Asia to attract the top ranking executives from the region’s operator community.”
The Congress presentations, revolving around the central theme of ‘Risk and Reward’, will cover topics ranging from new business models for mobile operators, to the role of China, universal access in emerging markets, the mobile boom in India, mobile virtual network operators and infotainment and content. The 2006 event will also host the GSMA Members Forum – the only annual meeting open to the entire GSMA membership.
This year’s Congress also sees the introduction of the GSMA’s “Asia Mobile Innovation Awards.” These awards are designed to support innovation in the Asian mobile industry by bringing together start-up companies, industry investors, mobile operators and vendors
Source- http://www.3g.co.uk
Technorati : 3 GSM, Asia, Bharti Televentures, China, KTF, Orascom, Singtel, Telekom Malaysia, Telenor, Telestra, Warner Music Group, eAccess, operator
Ice Rocket : 3 GSM, Asia, Bharti Televentures, China, KTF, Orascom, Singtel, Telekom Malaysia, Telenor, Telestra, eAccess, operator
