iPOD

ReplaceAds announces the availability of Mobile Ad Network

On 03.19.10, In Mobile Marketing, By Editor

ReplaceAds, the largest network of audio, video and display ad inventory in the fast growing internet radio business has announced the availability of its new mobile advertising platform. With over 2000 radio stations available on iPhone, BlackBerry, iPod touch, Android and other handset, the company generates more than 250 million mobile advertising impressions per month.

According to John Williams, CEO and Founder of ReplaceAds’ parent company Jetcast, mobile audio and video streaming is growing at a phenomenal rate. The new mobile monetization platform of the company will allow the broadcasters to quickly grow their mobile revenues and for advertisers to easily and cost effectively reach our affluent, and highly engaged mobile audience.

Jetcast is of the opinion that since mobile streaming is hitting an all time high, more people are listening to radio via their Blackberry, iPhone or Android Smartphones than ever before. As per the ratings of Bridge Ratings, the mobile phone radio audience will reach 40 million by 2015.

Aerosmith drummer challenges fans to “Hit Hard” competition

On 03.16.10, In Mobile Marketing, By Editor

Rock solid rhythms of Aerosmith’s legendary drummer, Joey Kramer is unbeatable. However now iPhone users can challenge their drumming skills on Kramer’s recently launched iPhone application “Hit Hard”. This move has come after celebrity Services Company Paid Inc. collaborated with Kramer to challenge iPhone fans drumming skills with a new application.

According to Keith Garde, President of Paid Inc. Boston, Aerosmith and Joey Kramer have always been about connecting with their fans in the most cutting-edge ways and this new application is another step in that direction. It consistently continues to support the band in reaching their fans in whatever platform, technologies and methods they are using.

The application also has a different feature for those users who do not want to compete with Kramer’s beat. These users can create their own beats in a freestyle play. Each level in the game has a mock lesson where users can tap the correct sequence to match his beat. Players who will be able to finish all the levels of the game can enter the high score contest for a chance to win a prize from Kramer.

According to Garde, though the application is currently available only for the iPhone and iPod touch, the company is looking forward to expand it into other smartphone platforms.

Tagged with: Boston • EDGE • iPhone • iPhone Application • iPOD • phone • platform • Rhythm • smartphone

NearVerse unveils LoKast Media-sharing App

On 03.16.10, In Mobile Marketing, By Editor

NearVerse, mobile networking firm has unveiled its first mobile application, LoKast. It allows its users to share media between iPhones and iPod touch devices at super-fast speeds. The application can also be downloaded from the Apple App Store.

Also known as ‘Local-casting’, LoKast aims to eliminate the need for sharing content through physical media such as DVDs or CDs. LoKasters can share certain parts of their digital profile with other people, also using the application, within a limited proximity. Its process is very similar to browsing for Facebook profiles, but its target limits to people who are physically closer.

Users can easily download the free app and add photos, videos, music, contacts and web links to their personalized portal. The application will automatically allow other users to view and download their content if they are within proximity of 300 feet of another LoKast user.

The best part of LoKast is that it does not require 3G connectivity; it functions in subways, underground and heavily congested areas such as stadiums where 3G connectivity are not reliable.

The aim of the application is to offer its users the opportunity to distribute exclusive content they receive at shows to other. It thus becomes a walking media distribution hub to help spread the content to others nearby.

Tagged with: 3G • Apple • Facebook • iPhone • iPhones • iPOD

Barnes & Noble to launch iPad app

On 03.15.10, In Mobile Marketing, By Editor

In a recent development Barnes & Noble, the largest book retailer in the United States confirmed that the firm will soon be adding an eReader application for Apple’s iPad to its book sales strategy.

The move will be a part of the company’s ongoing strategy to provide customers with a book at any time of the day and anywhere.

The application will be released around the time of iPad’s expected availability and will soon join the company’s growing list of free eReader software for most computing and mobile devices including PC, Mac, iPhone, iPod touch and Blackberry.

According to the Director of corporate communications at Barnes & Noble, New York, Carolyn J Brown, the company strives to deliver consumers any book, anytime, anywhere, so they will continue to expand their eReader offering to help consumers enjoy their content across a multitude of devices.

The application is specifically designed for iPad and is bound to provide its customers access to more than one million eBooks, magazines and newspapers. This application will enable its users to snap a picture of a book and receive information right on their phones

Though Apple stated taking orders for iPad on March 12, the device won’t be available in the stores before April.

Tagged with: Apple • Blackberry • Company • ebook • Ereader • iPad • iPhone • iPOD • iPod touch • New York • United States

Hearst’s announces entry into iPhone apps with LMK

On 03.15.10, In Mobile Marketing, By Editor

Heart’s LMK launched various categories of iPhone applications covering a variety of topics including Lady Ganga, cupcakes and baseball players. These category specific applications known as LMK (“Let Me Know”) are priced starting at $0.99.

These applications can be easily downloaded from Apple’s App Store as well as through LMK.com and can be used on the iPhone and iPod Touch. LMK expects to expand its offering on a monthly basis.

The company has set up huge goals for itself which include expanding the aggregate service to other mobile platforms such as Google’s Android phones, or hand-held devices including the various e-Readers or Apple’s iPad. All these service are expected to reach the customers in April.

According to President of LMK, New York, Michael Gutowski, the company saw an interesting market opportunity to break through the clutter of Internet search results and build mobile products that curate, package and deliver the most authoritative content on subjects that matter to consumers.

This resulted into the introduction of LMK, a dynamic delivery platform now powering topic-specific iPhones applications, aggregating and presenting the most current and relevant facts, stories , photos related to each topic.

This platform is currently supporting over 70 iPhones apps and the company is all set to leverage it to support thousand of digital products.

Tagged with: Android • Android Phone • Android Phones • Apple • e-readers • iPad • iPhone • iPhone Application • iPOD • iPod touch • Mobile • New York • phone • USA

Sony developing handsets to compete with Apple

On 03.08.10, In Mobile, By Editor

www.WirelessFederation.com/news: A new lineup of handheld products is being developed by Sony Corp to compete with Apple’s iPhone, iPod Touch and iPad. The products are scheduled to launch this year. The range of products includes a smart phone capable of downloading and playing PlayStation games.

Sony and Sony Ericsson are working together to develop these handsets. Apple has a wide range of products that connect to its iTunes media platform and Sony’s product aims at having a dig at them. The portable-gaming market which is dominated by Sony has now being invaded by Apple. The nascent e-reader market where one million units have already being sold by Sony is expected to be disrupted by iPad tablet.

Project to develop a portable device is also underway to compete against multifunction products such as Apple’s coming iPad tablet. The product is designed in a way that blurs distinctions among a netbook, an e-reader and a PlayStation Portable, or PSP.

Sony’s online media platform will work with both the new smart phone and the multifunction device. The media platform is due to launch later this month in the U.S. as the company’s answer to Apple’s iTunes.

Tagged with: Apple • Ericsson • iPad • iPhone • iPOD • North Amercia • PlayStation • Sony • Sony Ericsson

Apple IPad to hit the stores in April

On 03.06.10, In Mobile, By Editor

www.WirelessFederation.com/news: The technology oriented people waiting anxiously for the much anticipated Apple iPad to adore their gadgets collection will have to wait a little more as the launch of the device has been delayed and will now hit the stores on April 3.

Earlier, Apple scheduled the launch of the device worldwide by end March. No reasons have been cited by the company behind the delay. According to analysts, Apple might have to delay or limit the size of the launch because of an unspecified production problem but denied any affect of the delay on the sales of the iPad during Apple’s fiscal third quarter, which ends in June.

Depending on the data storage capacity, the range of the first iPad will vary between $499, $599 or $699 and will be connected to Wi-Fi networks only. The cost of those versions which can also be connected to 3G cellular networks will range between $629, $729 or $829.

Orders can be placed by the US customers from March 12 and all models will be available in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the U.K. by late April.

12 new applications will be included in the iPad, especially designed for the touch-screen device. According to Apple, it will also run “almost all” of the more than 140,000 apps already available for the iPhone and iPod Touch and users will be able to access the applications they bought for those devices through the iPad.

Tagged with: 3G • Apple • ASIA • Canada • Europe • France • Germany • iPad • iPhone • iPOD • Italy • Japan • Launch • North Amercia • Spain • Switzerland

iPhone OS might be put on other devices: Apple

On 02.26.10, In Mobile, By Editor

www.WirelessFederation.com/news: Lookout for an engineer has been started by Apple to get its mobile-phone software onto additional devices. An ad was posted on the website of Apple on February 15, for an engineering manager to lead a team focused on bring-up of iPhone operating system on new platforms.

Apple’s growing reliance on devices that provide Web access and computing features for users on the go are being clearly reflected by its postings and remarks. The iPhone and related products accounted for $5.58 billion, up from 25% of revenue and 36% of total sales in the three months that ended December 26. Other mobile devices including iPod touch is also sold by Apple.

According to analysts, Apple may put the OS onto Web-connected TV machines and devices that help viewers watch 3D programming. More than 75 million devices based on the iPhone OS has already been shipped by Apple which lets users download and run applications such as games and calendars sold at the Apple App Store.

Tagged with: App Store • Apple • iPhone • iPOD • Reliance

Apple removing risque iPhone & iPad apps

On 02.22.10, In Mobile, By Editor

www.WirelessFederation.com/news: Risqué iPhone and iPod Touch applications will be removed by Apple from its online App Store, including some which had previously been approved for sale. The deletion of applications featuring bikini models is the result of the new policy towards adult-themed contents.

Apple has already begun notifying application developers earlier this week that apps with “overtly sexual content” were being removed. According to Apple, it will remove all the applications with inappropriate material besides requesting the developer to make any necessary changes in order to be distributed by Apple.

App Store offering more than 140,000 programs will be an important part of the marketing of the iPad, which Apple intends to promote as a device for families and schools.

Tagged with: Apple • iPad • iPhone • iPOD

MWC2010: Apple approves SlingPlayer 3G app for iPhone

On 02.17.10, In Mobile, By Editor

www.WirelessFederation.com/news: AT&T’s iPhone partner Apple has officially approved the updated app for premium download from Sling Media’s SlingPlayer Mobile video application store across 3G mobile broadband network of the operator. The announcement has been made by Sling Media at the 2010 Mobile World Congress event.

3G-enabled SlingPlayer Mobile can now be bought by iPhone and iPod touch users for $29.99. Live and recorded television content can be streamed by the users of SlingPlayer Mobile from their home entertainment system to their handset.

It was after a series of network tests that AT&T approved the version, adding its AT&T Developers Program website will provide network optimization requirements for video and other applications by the end of the first quarter.

Tagged with: 3G • Apple • Application Store • AT&T • iPhone • iPOD • iPod touch • Mobile World Congress • operator • Sling Media • SlingPlayer Mobile • Spain