ISLAMABAD: Mobilink, the country’s market leader in cellular phone services and a part of the Orascom Telecom Group with more than 19 million subscribers countywide, today stamped its launch of an advanced voice messaging service, the ‘Bolo SMS’.

Bilal Munir Sheikh Vice President Marketing, Mobilink while expressing his comments on the launch of this unique and innovative product, said, “Mobilink’s first and foremost priority is the customer with a focus on delivering services more efficiently, now and in the future.

The ‘Bolo SMS’ is another dynamic approach of showing how important customer convenience is to us. I am hopeful this new trend in short messaging will catch up to the exciting things happening in the cellular circuit.”

Bolo SMS is a convenient service. Mobilink customers can now speak their messages. The unique feature of this service is that users can send a ‘Bolo SMS’ to anyone, it is not a handset dependant service, therefore anyone can avail this facility.

Bolo SMS can also be sent to any mobile or land line number and is received as a phone call. In addition, one can listen to an incoming ‘Bolo SMS’ by simply receiving an incoming call. And users will be able to deliver their messages in their own Voice.

“The Bolo SMS is a real treat for Mobilink customers. We have aimed this service at everyone particularly customers who use SMS regularly.

It is a convenient and fun way of communicating with friends and family, providing value to the end user. Implementing new features, enables us to deliver quality service. We are focused on maintaining and advancing our services at all times. Said, Akbar Khan, Head of Brands at Mobilink.

Its easy to access, the user has to dial 99 before the number, for example, 990300 XXXXXXX and the number, whereby the call will be diverted to an IVR menu and the user will be able to record their ‘Bolo SMS’.

However if the user cannot take a ‘Bolo SMS’ on a incoming call, they can pull the ‘bolo message’ by dialing 77 before dialing their number.

Research and analysis of the telecom market has revealed that the customer is always looking for new and innovative ways of communication.

“We are anticipating this service to make customer interaction with technology simpler especially in the rural areas where literacy levels are low and the ability to adopt technological changes might be a barrier, for the customer to fully utilize the facilities available on a handset” he added.

Mobilink Mobile Fair

Mobilink the country’s market leader in cellular services and part of the Orascom Telecom group brings the first of its kind mobile fair to the city of Peshawar.

After the successful, launch of the events in the three majors cities (Karachi, Lahore and Islamabad) last year, Mobilink is now hosting a Mobile fair in Peshawar.

“This endeavor is part of Mobilinks initiative to make its customers aware of the latest trends and inclinations in the industry. It is our continuous attempt to ensure that Mobilink, as the market leader, continues with initiatives that are interactive and provide us a chance to interact with our customers and the community”, commented Mr. Bilal Sheikh, Vice President Marketing Mobilink.

The fair will be taking place in Sher Khan Stadium from the 14th of September until the 16th of September. Haji Ghulam Ali, Nazim-e-Aala Peshawar shall perform the ribbon cutting ceremony as the Chief Guest and inaugurate the fair.

The Fair is set to provide a real treat to the residents of Peshawar, offering a variety of fun filled activities for both children and adults.

The MOBILE FAIR will be a family affair, organized especially for the people of Peshawar. It will usher a breath of fresh air for the city. The 3-day MOBILE FAIR will run everyday (between 4.00pm to 10.00pm).

Among other activities, participants will get a chance to win free connections, free handsets, and witness state of the art technologies.

Sharing his views on the mobile fair launch in Peshawar, Head of Brands Mobilink, Akbar Khan said, “It will be Mobilink’s way of walking that extra mile for our customers and to capture the essence of our ongoing commitment to the community”.

Prominent mobile manufacturers, dealers, franchises, and retailers in the cellular communication industry will be participating in this fair. Moreover, they will be offering an excellent variety of latest handsets and other communication accessories for display, as prizes and giveaways.

PCB’s Official Mobile Phone Service

And a report from Lahore says that Mobilink, the country’s leading cellular company and part of the Orascom Telecom group, has signed a three-year contract with Pakistan Cricket Board (PCB) as the Official Mobile Service Company of the PCB.

The agreement was signed between Chairman PCB, Mr. Shaharyar M. Khan and President & CEO Mobilink, Mr. Zouhair A. Khaliq at a well-attended press conference in Lahore. A large number of cricket scribes were present on the occasion.

Speaking on the occasion, Shaharyar M. Khan said that he warm-heartedly welcomed Mobilink’s partnership with PCB and expressed hope that support from the country’s premier cellular company would go a long way in promoting development and popularity of cricket in the country.

“Mobilink offers an ideal choice to fulfill the communication needs of PCB and of our national team”, he stated.

Mr. Zouhair A. Khaliq was of the opinion that, “Cricket and the people of Pakistan go hand in hand, and I am pleased to announce this strategic partnership between the Country’s favorite cellular telecom operator and Pakistan Cricket board.

Mobilink is committed to bringing people together through communication services and now we gear to bringing the nation even closer, through the sport that we all love as Pakistanis.

We are continuing with our persistent efforts to spread out our networks to every nook and corner of Pakistan and enabling maximum number of Pakistanis to enjoy the Mobilink service. We are investing a great deal in providimg unparallel coverage to more than 1,200 cities, towns and villages across Pakistan. The company continues to maintain the trust that the Nation has put in us”.

As per the agreement signed between the two organizations, Mobilink will get category exclusivity to have promotional presence in all ODI or Test Match held inside any of the PCB controlled stadiums, providing Mobilink with a distinctive status. Mobilink plans to rejuvenate the game at all levels.

It intends to achieve this by improving standards of the grounds, sponsoring the upcoming series’, ground branding and bringing more awareness of the game at the rudimentary level thus promoting the nation’s most watched game.

The agreement is signed for a period of three years and will come into effect from the 19th of September 2006.

“The strategic partnership promises to play a pivotal role in the promotion of cricket whereby the strengths of Mobilink and the vision of PCB come together to take Pakistan’s favorite sport to even greater heights,” concluded Shaharyar M. Khan.

About Mobilink

Mobilink, a part of the Orascom Telecom Group, is Pakistan’s leading cellular service provider with 55% of the total market share.

It has a customer base of more than 19 million members and provides the most extensive coverage footprint across Pakistan with more than 1200 cities, towns, and villages and countless destinations and true International Roaming in over 100 countries with more than 300 partner operators worldwide.

Mobilink achieved the number one position in terms of overall growth rate in the Asia Pacific region for 2005. Orascom Telecom, Mobilink’s parent company, has grown to become a major player in the telecommunication market in the world and is a leading mobile telecommunications company operating in seven emerging markets in the Middle East, Africa and South Asia with over 41 million subscribers as of June 30, 2006.???

Source- http://www.pakistantimes.net

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