Samsung France has stated that it has sold 10.9 million mobile phones in the country in 2010, making it the market leader with 40% percent of total units sold. The company claimed a 28.3% market share by value.
According to head of Samsung France’s mobile division, David Eberle, it aims to sell 11.5 million handsets this year, including 5 million smartphones. This will require increasing smartphone sales by a multiple of 2.5.
Citing a recent study by TNS Sofres, Eberle added that Samsung has for the first time become French consumers’ favourite brand. The group sold 18 million products of all types last year, including white goods, TVs, cameras, IT, air conditioning and solar panels.
Samsung France targets a US$4.22 billion turnover this year, in which it will introduce LED lamps. To meet its mobile phone sales objective, the company will leverage its presence in NFC technology, which features in its Nexus S, sold in pre-premiere by SFR; its Bada operating system, a new version of which will be released in June; and smartphones running other operating systems than Apple OS, such as Android on the Galaxy, Bada on the Wave, and Windows Phone 7 on the Omnia.
