Myxer, one of the largest mobile entertainment sites on the web, has teamed up with urban entertainment artist Quincy Jones III (QD3) for a new mobile entertainment campaign that shows the power of free mobile content downloads to drive the sales of DVDs.

In order to support the DVD launch of ‘The Carter with Lil Wayne’, Myxer offered free mobile content from its site, on the behalf of QD3. As per the data, consumers downloaded more than 1 million pieces of mobile content from the documentary including wallpapers, ringtones and videos in a four-week long campaign. This led to a 20% increase in DVD sales which helped the DVD to drive to the No.5 position on iTunes.

According to a source in QD3, while the company was expecting several hundred thousand downloads of the free mobile content in the one month period, they were blown away by the fact that there were 1.1 million downloads in such a short time period. The company is thrilled to have worked with Myxer to create such a huge impact on their sales.

According to Myxer CEO Myk Willis, the campaign shows that the branding power of mobile personalization content is superior to many other forms of digital advertising. In his opinion, the quality ad frequency of user engagement with a mobile download, such as a ringtone or wallpaper that users seek out and carry with them for weeks, is clearly differentiated from that offered by traditional digital ads.

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www.WirelessFederation.com/news: 10 billion songs have been downloaded by the consumers in less than seven years after Apple launched its iTunes Store. 5 billion download milestones in June 2008 have been reached by the iTunes Store which accounts for 25 percent of all music sales in the U.S., up from 21 percent in 2008.

14 percent of all U.S. music sales between its physical CD sales and online sales are accounted by retail giant Wal-Mart.
A list of the store’s most downloaded songs of all time has been released by Apple to celebrate the latest iTunes sales benchmark.

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www.WirelessFederation.com/news: Kuwait Telecommunication Co. (VIVA), Alcatel-Lucent (Euronext Paris and NYSE: ALU) and Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced the launch of the BlackBerry® solution for VIVA customers in Kuwait. VIVA customers will now be able to enjoy the benefits of enhanced communications and increased productivity by using a Blackberry® smartphone to access email, browse the web, make phone calls, send and receive text and picture messages, run multimedia applications, as well as access a wide variety of other business and leisure applications on the move.

At launch VIVA will offer customers the BlackBerry® Curve™ 8900 and BlackBerry® Bold™ smartphones as well as service with BlackBerry® Enterprise Server and BlackBerry® Internet Service.

The BlackBerry Bold smartphone is a communications and multimedia powerhouse. It is the first BlackBerry smartphone to support tri-band HSDPA high-speed networks around the world and comes with integrated GPS and Wi-Fi® (802.11 a/b/g).  The BlackBerry Curve 8900 packs a wide range of advanced communications and multimedia capabilities into a compact and stylish design – it is the thinnest and lightest full-QWERTY BlackBerry smartphone available. As with all BlackBerry smartphones, both handsets give users the industry’s leading mobile email and messaging solution together with access to a wide range of other mobile business and consumer applications.

BlackBerry Enterprise Server is for organizations that manage their own email servers. The BlackBerry Enterprise Server software tightly integrates with IBM® Lotus® Domino®, Microsoft® Exchange and Novell® GroupWise® and uses advanced encryption and IT policy controls to enable secure, push-based wireless access to email and other corporate data. (more…)

www.WirelessFederation.com/news: Azercell, Azerbaijan’s leading mobile operator, Emitac Mobile Solutions (EMS) and Research In Motion (RIM) today announced the launch of the BlackBerry® solution in Azerbaijan.  The BlackBerry solution brings together smartphones, software and services to allow easy wireless access to email, phone, calendar, web, multimedia and other business and lifestyle applications. Provided in conjunction with EMS, RIM’s strategic channel partner in Azerbaijan, Azercell’s customers will now be able to enjoy the freedom and productivity benefits of using BlackBerry® smartphones to stay connected to people and information on the go.

Mr. Ali Agan, CEO of Azercell Telecom said, “The BlackBerry solution will undoubtedly deliver innovative mobile applications and communication channels, providing ease of use, access to information and greater connectivity to customers in Azerbaijan. Over the past 13 years we have introduced the latest communication technologies to Azerbaijan, and our cooperation with RIM underscores our strategy of providing value to the customer.” (more…)

www.WirelessFederation.com/news: Telenor and Research In Motion (RIM) today introduced the BlackBerry® solution to Telenor customers in Norway.  The BlackBerry solution brings together smartphones, software and services to allow easy wireless access to email, phone, calendar, web, multimedia and other business and lifestyle applications. Telenor customers in Norway will now be able to enjoy the freedom and productivity benefits of using BlackBerry® smartphones to stay connected to people and information on the go.

“We are happy that our customers can now enjoy the benefits of the BlackBerry solution. This complements our extensive product offering to our international customers,” says Abraham Foss, Vice President and CMO, Telenor Norway. (more…)

www.WirelessFederation.com/news: Viettel, Alcatel-Lucent and Research In Motion are pleased to launch the new BlackBerry® Bold™ smartphone in Vietnam.

Powered by a 624-MHz processor, the BlackBerry Bold smartphone supports tri-band HSDPA high-speed networks around the world and comes with integrated GPS and Wi-Fi®. Featuring a lustrous black exterior, satin chrome finished frame and stylish leatherette backplate, the BlackBerry Bold smartphone is a symbol of accomplishment and aspiration.

Among the smartphone’s rich set of multimedia capabilities are a 2 megapixel camera, high quality speakers, and a stunning display with HVGA screen. The newly enhanced browser provides fast download capabilities and support for streaming videos. The BlackBerry® Media Sync application makes synchronizing digital music collections from iTunes® with the smartphone ever so easy*. Along with a newly designed full-QWERTY keyboard, the smartphone’s many powerful communications and multimedia features make the BlackBerry Bold a ‘must have’ for power users and business professionals. (more…)

www.WirelessFederation.com/news:Tigo, mobile operator based in Ghana and Research In Motion have introduced the new BlackBerry Bold smartphone to serve Tigo’s corporate subscribers in Ghana. The Blackberry Bold supports high-speed mobile broadband and features with integrated GPS and Wi-Fi as well as a set of multimedia and business capabilities. For organizations that manage their own email servers, the phone is integrated with Microsoft Exchange, Novell and other programmes and uses encryption and IT policy controls to enable secure, push access to e-mail and other corporate data.

   

The last time this question was asked, it surrounded a quote in the Wall Street Journal given during Walt Mossberg’s review of the device. The review had a single quote about Exchange support if there was a setting allowed by the IT department. This is true because the iPhone supports IMAP email and Microsoft Exchange has a setting that will allow IMAP to function on an Exchange server. The issue that many took, with the press announcements after that review, was that the stories started to get really hyped up because at no time did the review or Apple announce Exchange support.

Apple said in many interviews about the iPhone that there would be a move to support business in the future. It appears that the future is sooner than many first thought, as soon as the third quarter of 2007; IT departments might start allowing the iPhone on the network. Why will this happen? Because of a little publicized news release from Visto over the weekend.

Visto enables email for the mass market, targeting enterprises, small businesses mobile professionals and consumers. The company’s patented Visto Mobile platform with ConstantSync technology works in real time with POP3, IMAP, Microsoft Exchange and IBM’s Lotus Domino email platforms “Visto’s customized, brandable solutions are available through mobile operators worldwide including Elisa, Rogers Wireless, Qtel,   SmarTone, SFR, Softbank Mobile, Sprint-NEXTEL, TELUS, Turkcell and the Vodafone Group,” the company said.

On Friday, Visto announced that they would offer the same level of services and support to Apple and by proxy their iPhone customers. Through Visto, iPhone users will experience secure mobile access to current and legacy versions of both Microsoft Exchange and IBM Lotus Domino corporate messaging platforms. Visto said that their mobile platform would enable access that is easy to implement and administer and will alleviate IT concerns regarding security and reliability.

“The iPhone and other devices to follow will continue to accelerate demand for secure mobile access to corporate data including email, contacts, calendar and other important information sources,” said Brian Bogosian, CEO of Visto. “To be useful to business users, it must easily and securely provide access to corporate email – and that’s where Visto adds value and functionality for end users as they consider the iPhone over BlackBerry, Symbian or Windows Mobile devices as their single converged device to support both their personal and business needs.”

Visto Mobile will directly offer secure and easy-to-use mobile access to corporate and personal email for the iPhone in the United States. Additionally, Visto Mobile offers iPhone users peace of mind by securing their personal information using end-to-end security. For IT departments, this means that they can encrypt and   protect sensitive corporate data without making any changes to their existing security infrastructure.

Visto Mobile for the iPhone will be available in late Q3 2007. iPhone users will be able to take advantage of a free sixty-day trial of the Visto Mobile service.

 

   
 

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