Myxer and Quincy Jones III team up for DVD Mobile Campaign
Myxer, one of the largest mobile entertainment sites on the web, has teamed up with urban entertainment artist Quincy Jones III (QD3) for a new mobile entertainment campaign that shows the power of free mobile content downloads to drive the sales of DVDs.
In order to support the DVD launch of ‘The Carter with Lil Wayne’, Myxer offered free mobile content from its site, on the behalf of QD3. As per the data, consumers downloaded more than 1 million pieces of mobile content from the documentary including wallpapers, ringtones and videos in a four-week long campaign. This led to a 20% increase in DVD sales which helped the DVD to drive to the No.5 position on iTunes.
According to a source in QD3, while the company was expecting several hundred thousand downloads of the free mobile content in the one month period, they were blown away by the fact that there were 1.1 million downloads in such a short time period. The company is thrilled to have worked with Myxer to create such a huge impact on their sales.
According to Myxer CEO Myk Willis, the campaign shows that the branding power of mobile personalization content is superior to many other forms of digital advertising. In his opinion, the quality ad frequency of user engagement with a mobile download, such as a ringtone or wallpaper that users seek out and carry with them for weeks, is clearly differentiated from that offered by traditional digital ads.
Apple’s iTunes exceeds 10 billion song downloads
www.WirelessFederation.com/news: 10 billion songs have been downloaded by the consumers in less than seven years after Apple launched its iTunes Store. 5 billion download milestones in June 2008 have been reached by the iTunes Store which accounts for 25 percent of all music sales in the U.S., up from 21 percent in 2008.
14 percent of all U.S. music sales between its physical CD sales and online sales are accounted by retail giant Wal-Mart.
A list of the store’s most downloaded songs of all time has been released by Apple to celebrate the latest iTunes sales benchmark.
Cingular Wireless and Motorola Introduce the MOTORAZR v3i
Cingular Wireless and Motorola continue to raise the bar in mobile music with their latest music device, the MOTORAZR v3i.
Like its predecessors, the MOTOROKR E1 and the MOTOSLVR L7, the MOTORAZR v3i is another Cingular exclusive handset featuring iTunes, giving mobile music lovers another great option for enjoying their favorite PC-based music collections on one of Cingular’s most popular handset designs.
“To date, Cingular remains the first and only carrier in the
to offer a phone with iTunes,” said David Christopher, vice president of product management, Cingular Wireless. “The Motorola RAZR is one of our most popular handsets and, with the addition of iTunes, we are thrilled to offer Cingular customers yet another great device that addresses both their communication and entertainment needs while on the go.”
The MOTORAZR v3i is available exclusively in the
U.S.
through select Cingular Wireless retail locations or via http://www.cingular.com/ for $249.99 with a two-year service agreement and after a $50 mail-in rebate.
Source- http://www.phonemag.com
Technorati : Cingular, Mobile, Motorola, Wireless
Ice Rocket : Cingular, Mobile, Motorola, Wireless
