US consumers are ready for mobile internet use, websites not
US consumers are ready for mobile internet surfing and transacting, but websites are not, according to a national survey of 1,000 adult consumers over 18 years of age, administered by Kelton Research, for Molecular. One out of four American adults (26 percent) say they would use their mobile phone or handheld device to access the web if mobile web pages were easier to navigate. For Americans between the ages of 18 and 44, the likelihood they would use their mobile phone or handheld device to access internet is even higher: 32 percent or one out of three. More than one in four Americans with a mobile phone (28 percent) say that they’d like to use their phone or handheld device for purchases and financial transactions, but the companies with whom they do business make it difficult to do so via these devices.
