www.WirelessFederation.com/news: In an attempt to recover, following a net loss of KES10 billion (USD124.6 million) in 2009, Telkom Kenya has announced that it will shift its strategic focus in 2010. Revenue of KES11 billion was generated by the company but due to higher levels of competition it turned to net loss.
The profit level of the industry also plunged when the operators dropped their prices to gain market share.
According to Telkom Kenya CEO, Mickael Ghossein, the company had encountered severe conditions in the last trading year that had affected its ability to generate profits and so the company has turned its focus on providing quality services, innovating and providing value for money.
The company has also planned to move the market towards true broadband connectivity, offering speeds of up to 8Mbps.
