NOKIA 8800 SIROCCO
The Nokia 8800, the first Nokia mobile phone to use stainless steel and mineral glass, won the Red Dot “Best of the Best” award for 2006 in the communication technology category.
It is the only mobile phone to receive the coveted international award this year, where 36 winners in 12 main categories were selected from over 2,000 products submitted to the Red Dot Museum in Essen, Germany.
Due to its success, the Nokia 8800 evolved in to Nokia 8800 Sirocco edition with its new soundtrack composed by Brian Eno, and screensavers photographed by Van Hai.
The Nokia 8800 Sirocco edition got its name from the desert-born wind named “Sirocco” that originates in the Sahara and turns moist when it passes over the Mediterranean.
The shape refers to the strength of the human form, a concept implied by stainless steel, polished surfaces and a scratch-resistant glass display window.
The Nokia 8800 Sirocco edition consists of two variants – light and dark. The light inspired by the hot, dry air mass, while the dark, by the cooler, humid one.
The sapphire coating of the 262,000 color display has a distinctive slide mechanism which reveals its 2 mega-pixel cameras.
Composer Brian Eno, the “father of ambient music”, was inspired by nature. He has created a “sonic texture” that is organic and calm. The sound comes from nature caused by two air masses colliding.
“The stainless steel case of the Sirocco edition give the device a sensual feel which humanizes this masterpiece. It’s ergonomic keypad undulates like the glimmering dunes of the night desert, while the jewel-like navigation key shines like the brightest star in the darkest night. It is truly unique, created out of the inherent beauty and difference of nature and distilled into a modern form that is graceful, sympathetic and spare,” Eno said.
Van Hai, a photographer native to Saigon, made the screensavers which he photographed all over the world.
“The photos I’ve shot from different countries can now be seen in the screensaver of the Nokia 8800 Sirocco edition. It was all about the beautiful places, the people, and their lifestyle that I personally chose,” Hai said.
Van Hai moved to Canada and graduated from the Concordia University in Montreal, Canada, in photography. He set up his own studio in Vancouver after focusing in fashion and portrait photography.
“Portraits and fashion in particular are where my passion lies as I allow the creative space that always involves great people and the opportunity to see the world,” Hai said.
Alex Lambeek, Nokia VP of sales and market operations for mobile phone, Asia Pacific, said that Nokia’s traditional strength is the “ease of use” as well as the trust that consumers have in the brand.
“Premium users want hassle-free devices and they appreciate Nokia for that. We are, therefore, in a perfect spot to invest in the premium devices with that trusted interface. Just as how there’s a legacy and common thread in our design, it’s the same in how the phone should operate as well,” Lambeek said.
The Nokia 8800 Sirocco edition has exclusive sounds in AAC quality (made by Brian Eno), premier user in interface, two- megapixel camera and high quality stainless steel metal covers for durability.
Upon the success of last year’s L’Amour collection, Nokia has also unveiled three new mobile phones such as the Nokia 7390, 7373, and 7360.
Each model from the latest L’Amour collection draws its design inspiration from tribal art and ethnic decoration. These are elements that reflect their preference for blending the retro, present, and future in their quest for individuality.
There are also aspects of embroidery, 3D appliqu©, ceramic tiling, and other traditional decoration and embossed leather finishes and graphics.
The Nokia 7390 is Nokia’s first 3G fashion phone, combined with materials and design innovation. The 3-megapixel camera and WCDMA high-speed connectivity is hidden within ceramic-inspired shell and leather panels. It also has music player with one-button access.
The Nokia 7373 boasts of a metropolitan style, and fluid form. It has an ethnic pattern and a compact swivel design.
It has two- megapixel camera, music, video player, twin stereo speakers, and headset, pouch and phone-jewellery.
The Nokia 7360 is a compact mobile phone, with accents inspired by metal, leather, and transparent surfaces.
It has an FM radio, integrated camera, MMS, MP3 ring tones, and Nokia “Xpress Audio Messaging”
The renewed L’Amour collection is a universal journey of romance, a fusion of technology with traditional craft and union of ancient art with modern communication.
“The L’Amour collection has helped in our brand perception in terms of coming up with innovative designs in different forms that appeal to different consumers. The screensaver also match the color and imagery of the L’Amour collection. At Nokia, our phones deliver an integral fashion experience to our consumers for a ‘flaunt it coz you’ve got it’ strut,” Lambeek added.
Peter Ollikainen, Nokia director, business line management, mobile phones, Asia- Pacific, said that the new Nokia mobile phones follow and create the 2006 color trends.
“Color is a very cultural thing. Pink is the theme of the L’Amour Collection because for us, pink is not only feminine, but also universal. The designs are also something that you can play with and feel comfortable with in your hand,” Ollikainen said.
Joakim Karshe, Nokia design director, said that Nokia is differentiating itself from the competition by combining the latest design trends with a comprehensive understanding of what consumers want to use.
“We work with world-class design agencies in the world which have a deep knowledge of trends. Our team of experts spends valuable time in fashion capitals like Milan and Paris, studying and forecasting major trends, creating relevant and hip designs for our fashion phones. We believe that premium wedge in timeless fashion is an evolution,” Karshe said.
Nokia is a market leader in the cellular industry in Asia Pacific, which provides innovative, industry leading and market-relevant technology and products in over 20 diverse markets in the region.
Source- http://www.mb.com.ph
