Everything everywhere is not going right for the entity ‘Everything Everywhere’ created by merger of Orange and T-Mobile in UK. Orange and T-Mobile earlier created ‘Everything Everywhere’ based on network sharing agreement to combine their network to create a network that is bigger than both Vodafone and O2 to give both the brand a distinct competitive edge.

Consumers though will not be affected as the two brands will continue to operate as different service providers. The merger is about infrastructure sharing that will allow subscribers of the operators roam across both networks i.e. some 18,000 antenna towers and Base Stations. The network claims to cover 99.6 percent of population with 3G capabilities by 2014.

The recently declared Q2 results however presents a different perspective as for the three months ended June 30, Everything Everywhere posted an 18.5 per cent fall in operating profits and a revenue decline of 5.3 per cent. To make things even worse the consumer KPIs have also plunged taking ARPU to US$ 57.18 a month

Everything Everywhere is playing orthodox to resolve the problem – Sack a portion of staff that falls under Duplication of Roles” across the merged entity. Sources confirms that some 1,200 i.e. 7.4% of the workforce will be affected by the decision.

The representative confirmed that company needs to ensure that they are operating with maximum efficiency, effectively serving the two brands while removing any unnecessary duplication from the business and, above all, making sure that they are set up to deliver for the future. It is therefore regrettable that some roles will need to be removed from the combined business.