Sony Mobile to launch new smartphone range in India (India)
Sony Mobile Communications is reportedly planning to introduce a new range of smartphones in India for the masses. The phone will be at the entry-level range and is expected to appeal to the large mass market in the country.
According to reports, P Balaji, managing director, Sony Mobile Communications India, said that there is a huge market for mid and large level smartphones. However, the company sees good potential in the entry-level segment of smartphones. The company will be investing in entry-level segment of smartphones in near future.
He added that the the company hasn’t set any targets for the sale of its smartphones. The company sold 9-10 million smartphones in India last year. However, the company aims to provide better user experience through its smartphones.
Kristian Tear, executive vice president, sales and marketing of Sony, said that they offer best display in the world, which works well under the sunlight, furthermore, HD capability and NFC technology, and integration with multiple connected devices, the Xperia range is poised to gain momentum.
Sony Ericsson’s global sales to be lead by Kristian Tear
www.WirelessFederation.com/news: Kristian Tear, head of Western Europe and head of global customer accounts has been promoted by Sony Ericsson as a head of global sales and marketing from April 1. As the head of global sales and marketing division, Tear succeeds Anders Runevad, who will return to Ericsson.
Tear joined Sony Ericsson in 2005 from Ericsson. In Ericsson he held a number of executive management positions in Asia, Europe and Latin America.
Tear’s successor in his position of head of Western Europe region and head of global customer accounts will be announced by the company in due course.
