Vodafone Netherlands Implements KXEN Next Generation

Customer churn remains one of the biggest challenges for most mobile network operators, but with the help of KXEN next generation data mining technology, Vodafone Netherlands has managed to decrease its churn rate.
“KXEN has helped us decrease churn by as much as 12% annually in some customer segments. This is a huge impact and you can see how valuable that is when judged against the industry average,” said Director of Consumer Business Unit at Vodafone Netherlands.
The achievement is all the more impressive given the competitive climate in the Netherlands. For every mobile phone user there are no less than 54 different brands to choose from — many of them MVNOs — all vying for their business. No surprise then that it is one of Europe’s hottest contested mobile markets.
According to Director of Consumer Business Unit at Vodafone Netherlands, KXEN is a helpful tool. Exactly how helpful was clear from the results of a recent Christmas promotion. He said, “It gave us for sure an advantage over the competition by being able to offer a more relevant handset. We saw nothing but a positive response from the people we contacted.”

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