Vodafone UK, has entered into an agreement with Velti, a leading global provider of mobile marketing and advertising solutions, to drive the next generation of loyalty programs for the operator in the UK. According to reports, Velti aims to target as many as 6 million Vodafone pay-as-you-go customers through this opportunity.
As per sources, Srini Gopalan, Consumer Director, Vodafone UK has said that the Vodafone Freebee Rewardz is yet another reason why customers are choosing Vodafone on pay-as-you-go. It’s a unique scheme offering Vodafone customers something more than just discounts, while enabling customers to take part with whatever pay-as-you-go phone they have. Reports suggest that each time the pay-as-you-go customers refill their account balance; they receive a voucher code through a text message. Customers can either redeem this voucher by claiming an instant reward or bank the points to save up for something bigger. Vodafone UK and Velti have reportedly teamed up with brands such as Thorntons, Blockbuster, Fitness First among others to provide top prizes.
Reports suggest that Menelaos Scouloudis, Chief Commercial Officer, Velti has said that customer retention and ARPU stimulation is vital for operators especially in the pre-paid market where competition is increasingly fierce. He added that by understanding who the customers are and the nature of their relationship with Vodafone UK, the operator is able to provide a more personalized and therefore rewarding experience.