Everything Everywhere launches MVNO ‘Now Mobile’

By on May 28, 2010 · Leave a Comment 

www.WirelessFederation.com/news: Orange and T-Mobile’s new joint venture, Everything Everywhere has launched an assault on the wholesale market with the unveiling of an ethnic MVNO called Now Mobile. NowTel, a calling card company and Orange have signed a deal aimed at rival incumbents Lebara Mobile, which runs on Vodafones network, and Lycamobile, which also runs on Orange. The direct deal indicates the next level of the soon-to-merge company’s wholesale strategy.

According to Everything Everywhere VP of wholesale Marc Overton, the deal with Now Mobile has been done with Orange UK, but will have all the benefits of Everything Everywhere as the company offer a bigger and better network and unrivalled experience in managing successful MVNOs and will play a key role in the success of its current and prospective partners, and is really going to shake up the wholesale market.

All MVNOs that will be launched on Orange network will be able to roam across both T-Mobile and Orange – or Everything Everywhere soon and along with an access to the UK’s largest network. Now Mobile is due to launch this summer and it will be offering PAYG propositions aimed at the ethnic market, and targeting its current customer base already using its calling cards.

Now Mobile MD Andrew Hallam opined that Orange supported Now Mobile has developed a strong brand and product set. The brand has positioned itself to attract a diverse sector of ethnic international calling customers. It is believed that there is a genuine demand for clear communications, quality, and value for money and excellent customer service within the ethnic MVNO market.

Overton also feels that there is a lot of growth in the ethnic market and there is definitely room for MVNOs other than Lycamobile and Lebara while the sources have claimed that NowTel ‘has a significant share of the market.

Filed under Mobile · Tagged with , , , , , , , , , , , , ,

Lebara Mobile launches new MVNO in France

By on May 10, 2010 · Leave a Comment 

www.WirelessFederation.com/news: Launch of commercial operations in France has been announced by the Lebara Group, founded in 2001 to offer tailored MVNO telecoms solutions across Europe. Pre paid services has been launched by Lebara Mobile in the country through a network hosting agreement with Bouygues Telecom.

According to Yoganathan Ratheesan, the chief executive officer of Lebara, France represents a significant opportunity for Lebara and the company feels proud that its target audiences continue to be underserved and it is confident that its proven success can be replicated in the French market, ultimately displacing pre-paid international calling cards.

Filed under Mobile · Tagged with , , , , ,

Lebara unveils Multi-language Mobile Portal

By on April 9, 2010 · Leave a Comment 

Lebara Mobile, Mobile Virtual Network Operator has unveiled a mobile portal with nationally-focused sites in multiple languages.  In order to celebrate the launch, the company is offering customers free mobile Internet browsing for the first three months.

The portal provides entertainment information, latest national and sports news. It also helps customers in accessing the wider mobile web via Google search and quick links to sites including Facebook, MySpace and Hotmail.

According to Lebara CEO, Yoganathan Ratheesan, to millions of customers around the world, Lebara is seen as leading the way in providing services which bring them closer to their friends, family and community. The launch of their mobile portal and downloads further emphasizes their commitment to this goal.

In his opinion, Lebara is building on its position as the global leader in international mobile service and the company will continue to innovate to provide the best possible experience to their customers throughout the group and within the UK.

Filed under Mobile Marketing · Tagged with , , , , , ,

T-Mobile UK agrees ninth major MVNO partner, Vectone. To take on Lyca and Lebara Mobile.

By on October 2, 2009 · Leave a Comment 

T-mobile along with Vectone intends to capture a large chunk of the increasing migration of international calling minutes on to the mobile.
Vectone is already established across Europe and has over one million customers across Denmark, Norway, Austria, The Netherlands and Switzerland.
T-mobile claims to have over 50% of the wholesale market already (virgin’s MVNO operation rides on t-mobile).
The Ethnic focussed, low-cost prepay service is estimated to target ten million potential subscribers in the UK generating more than seven billion calls per year.
T-Mobile, managing director Richard Moat said: ‘We are delighted to be supporting Vectone’s ambitious expansion plans for the UK market. The deal with Vectone signals our intent to become a major player in the ethnic MVNO arena.
‘With international calling card minutes rapidly migrating to mobile, this is an excellent time to be forging new partnerships in a segment which is showing signs of bucking the recession with strong projected growth rates.
‘Vectone builds on our eight existing MVNO partnerships and underlines our ambitions to target new growth areas in the wholesale market.’
T-mobile along with Vectone intends to capture a large chunk of the potential 7 billion calls per year of international calling from the ethnic community within the UK.
Vectone is already established across Europe and has over one million customers across Denmark, Norway, Austria, The Netherlands and Switzerland.
T-mobile claims to have over 50% of the wholesale market already (virgin’s MVNO operation rides on t-mobile) and with its ninth major partnership, there may be more to cheer about.
The Ethnic focussed, low-cost prepay service is estimated to target ten million potential subscribers in the UK.
T-Mobile, managing director Richard Moat said: ‘We are delighted to be supporting Vectone’s ambitious expansion plans for the UK market. The deal with Vectone signals our intent to become a major player in the ethnic MVNO arena.
‘With international calling card minutes rapidly migrating to mobile, this is an excellent time to be forging new partnerships in a segment which is showing signs of bucking the recession with strong projected growth rates.
‘Vectone builds on our eight existing MVNO partnerships and underlines our ambitions to target new growth areas in the wholesale market.’

Filed under Mobile · Tagged with , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Popularity of Dutch mobile VOs grows 7.3% – study

By on December 18, 2006 · Leave a Comment 

Despite the popularity of Virtual Operator business models on the Dutch market, the impact of these providers is still relatively small but growing, according to a report from Telecompaper. At the end of September 2006, an estimated 2.69 million customers used a virtual operator to connect to a mobile network, up from 2.51 million at the end of March this year, this represents an increase of 7.3 percent.Market leader debitel tumbled further in terms of market share, while Tele2 Mobiel increased on its position in comparison to June 2006. A number of newcomers continue to do well in the market, including Lebara Mobile and Ortel Mobile. Measured in net connections, other providers that did well in the period are UPC Mobiel, Simyo and Lycamobile.

In September 2006, around 40 mobile Virtual Operators were active on the Dutch market. Since June 2006 a number of new players entered the market (Rabo Mobiel, Ay Yildiz, Lycamobile and IDT Mobile), but the market also witnessed the exit of a few players (Comfour Mobile and easyMobile). Over the next 12 months, Telecompaper expects the number of Virutal Operators to stabilise or slightly decline.

The established VOs still account for the lion’s share of mobile VO connections and represent 72 percent of customers using a VO. However, their share of the total base is declining quickly: their combined market share fell from 79 percent in March 2006, down from 88 percent at the end of September 2005. The established players include debitel, Tele2 Mobiel, AH Mobiel, Intercity Mobile Communications, Dekatel Telecom and Galaxy Business Networks. By taking over the mobile customer base of LTO Commerce in February 2006, Galaxy Business Networks performed better than other established players in advancing its market share. Debitel, however, saw a large part of the decline by losing 100,000 customers during the period under review.

 

Filed under Mobile · Tagged with , , , , , , , ,

© WirelessFederation, Regd. in England and Wales. All rights reserved.
Privacy Policy. Terms and Conditions