Vodacom Mozambique has announced an overhaul in its image, to bring it into line with the image of its major shareholder Vodafone.

All Vodacom advertising which were on a background of blue has now been dropped, replaced by Vodafone’s bright red. The Vodacom and Vodafone logo now look much the same.

According to Vodacom-Mozambique CEO Jose dos Santos, this is not happening just in Mozambique, but throughout the Vodacom Group. He pointed out that Vodafone holds 66% of the shares in the Vodacom Group.

In addition to Mozambique and South Africa, Vodacom has operations in Lesotho, Tanzania and the Democratic Republic of Congo.

 

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Vodacom Tanzania has shifted its corporate colour to ‘red’- that of the parent company Vodafone and has dropped its previous blue branding.

UK-based Vodafone Group had acquired 65% stake in 2009 to control Vodacom’s operations in South Africa, Tanzania, Mozambique, Lesotho and the Democratic Republic of the Congo.

The Tanzania operator has also adopted the Vodafone logo as part of its branding. Earlier, Vodacom South Africa announced a similar move.

 

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www.WirelessFederation.com/news: To enable millions of people in the developing world to experience the connectivity a mobile phone can offer, two new ultra low cost handsets has been launched by Vodafone.

Vodafone 150 and the Vodafone 250 offer voice and SMS services, polyphonic ringtones, 2 integrated games, a vibrating alert, memory for up to 100 phonebook entries, a 500mAh battery (up to 400 hours standby and up to 5 hours talk time) and it will operate on GSM 900/1800.

The handsets will be launched in India, Turkey, The Democratic Republic of Congo, Ghana, Kenya, Lesotho, Mozambique, Qatar, South Africa and Tanzania at a price of US$15 and US$20 respectively.

According to Patrick Chomet, Vodafone’s Group Director of Terminals, the cost of mobile handsets can be one of the most significant barriers for people in accessing and benefiting from the growing number of socially valuable mobile services.

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www.WirelessFederation.com/news: A couple of low-cost mobile phones will be started by Vodafone that will retail, without a subsidy, for less than US$20 each. India, Turkey and 8 markets in Africa – The Democratic Republic of Congo, Ghana, Kenya, Lesotho, Mozambique, Qatar, South Africa and Tanzania will receive the phones initially.

An extensive logistics infrastructure, reaching deep rural segments where mobile penetration typically remains low will support the launches in order to maximize the availability of the handsets across countries with sizeable and isolated rural populations.

According to Patrick Chomet, Vodafone’s Group Director of Terminals, the cost of mobile handsets can be one of the most significant barriers for people in accessing and benefiting from the growing number of socially valuable mobile services and the lives of the people will be changed and improved as they become part of the mobile society.

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www.WirelessFederation.com/news: The global enterprise business of Vodafone opened its office in South Africa targeting locally-based multinational companies. The aim behind this step was to offer consistent mobile solution for multinational businesses besides providing a single service for all their operations irrespective of the country it is based in.

Global Enterprise has its office in the US, Europe and parts of Asia while Vodafone and Vodacom together operates in SA, Ghana, Egypt, Kenya (Safaricom), the Democratic Republic of Congo, Mozambique and Lesotho  and Tanzania,.
According to Vodafone Global Enterprise CEO Nick Jeffery, the company will tackle mobile e-mails and single billing sets and can also offer a single price across the globe for its customers as single price can lessen risk across the countries it operates.

While the main focus is on countries where Vodafone operates, it can barter deals with providers in other countries where it has no offices. Both Vodafone Global Enterprise and Vodacom are expected to work together to establish its roots in Sub-Saharan Africa.

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Vodacom Lesotho-Vodafone in a deal

www.WirelessFederation.com/news: Lesotho’s largest mobile operator in terms of subscribers, Vodacom Lesotho is in partnership with Vodafone. This partnership will help with the provision of more affordable and better quality services in the country, and will allow roaming in over 27 countries.

Communications, Science and Technology Minister, Mothetjoa Metsing, stated that it was the government’s intention to continue developing the telecoms industry to enable people in rural areas to have access to services, and was currently working on introducing new forms of legislation for the sector.

Managing Director of Vodacom Lesotho, Godfrey Mbingo, said, ‘Through the partnership, it is hoped that more people will be connected with mobile phones, while on the other hand, business opportunities will be increased.’ According to a report, Vodacom Lesotho has ended 2008 with a subscriber base of 489,000, holding a market share of 80%.

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Kenya’s Mobile Market (Kenya)

Kenya is among the rapidly growing mobile markets in Africa. With Mobile Operators like Safricom (Vodafone, Telekom), Zain, Econet Wireless, Safaricom has the largest number of subscribers. This can be attributed to it’s many tarrifs which give Kenyanans the opportunity to select the most convenient tarrif depending on one’s requirement.The continent’s bull market is being driven in part by a growing African middle class seeking new investment opportunities. And with the U.S. economy wobbling, American and European investment funds are taking an increased interest in Africa, buying bargain-priced shares of undiscovered companies. At the end of 2007 there were 280.7 million mobile phone subscribers in Africa, representing a penetration rate of 30.4%. Even more interesting, when you look at the major African markets, is to see the huge growth potential for areas that are already very profitable.

Growth rate in Africa has been remarkable over the last couple of years and is forecasted to continue for the next 3-5 years. Major drivers include:
* Pre-paid offerings
* Continued liberalization of the telcom sector
* Low penetration rates
* Expected uptake of 3G services

Growth inhibitors include:

* Taxation – especially in East Africa
* Low income across the continent hampers growth
* Widespread illiteracy decreases the growth of value added services, even SMS
* Unreliable electricity supplies
* Corruption

Interesting Facts

* Nigeria, South Africa and Egypt are the fastest growing markets
* Africa has become the fastest growing mobile market in the world with mobile penetration in the region ranging from 100% to 30%
* Pre-paid subscriptions account for nearly 95 percent of total mobile subscriptions in the region
* Most of the mobile operators are home-grown. In 2005, the continent’s seven largest investors controlled 53% of the African mobile market
* Across most of Africa, SMS is likely to be the only non-voice value-added service to gain mass market popularity in the immediate future
* East Africans pay taxes of between 25% and 30% on mobile phone services, compared with an average of 17% across Africa
* African states with less than 600,000 subscribers and includes Burundi, Cape Verde, Central African Republic, Comoros (Union of the), Djibouti, Equitorial Guinea, Eritrea, Gambia (The), Lesotho, Liberia, Mayotte, Sao Tome and Principe, Seychelles, Somalia, Swaziland and Rwanda.

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Vodacom has reported a 6.6% increase in subscriber numbers in the twelve months to the end of June, with the operator claiming 34.6 million customers in South Africa, Tanzania, the Democratic Republic of the Congo, Lesotho and Mozambique. The company says revenues for the quarter were up 14.5% year-on-year. Vodacom is owned by Telkom South Africa and Vodafone, though the UK group is looking to increase its stake.

Wireless   

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African mobile operator Vodacom reported H1 revenues of ZAR 22.8 billion, up 17.2 percent from the year-ago period. Its net profit rose 17.5 percent to ZAR 3.7 billion versus the year-earlier period. Its EBITDA increased by 15.5 percent to ZAR 7.6 million versus a year-earlier. The total customers in South Africa increased by 15.3 percent to 23.3 million. The number of prepaid customers rose 13.5 percent to 19.8 million, while the number of contract customers increased by 27.4 percent to 3.4 million. Vodacom maintained a very low contract churn of 8.3 percent as compared to 11.0 percent in the same period of last year. Total customers including non-south African operations increased by 22.6 percent to 31.6 million.

Vodacom Tanzania’s estimated market share decreased slightly to 54 percent (30 September 2006: 55 percent). The customer base increased by 41.8 percent to 3.7 million whilst gross connections increased by 36.6 percent to 1.2 million on 30 September of this year. Vodacom Congo remained the market leader with an estimated market share of 44 percent under challenging circumstances. The growth achieved in the customer base of 56.8 percent to 3.2 million is a direct result of increased coverage in strategic areas and the implementation of an improved sales and distribution strategy. Vodacom Lesotho is well positioned to counter any competitive activity and has retained its market share of 80 percent as at 30 September of this year. The customer base of grew by 39.5 percent to 332,000. Although Vodacom’s estimated market share has grown to 38 percent compared with 33 percent on 30 September 2006 on the back of strong growth in the customer base of 55.5 percent to 1.1 million, ARPUs remained low and the annualised churn was high at 57.3 percent.

   

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The World Bank’s International Finance Corp (IFC) has announced it will invest USD32.5 million in a fibre-optic cable project that will provide internet and international communication services for 21 African countries. The IFC, the private-sector arm of the World Bank that focuses on investing in emerging market economies, said the cable project should improve telecommunications access for 250 million Africans and cut costs for individuals and businesses. The project, called the East African Submarine Cable System, is to run 10,000 kilometres from the continent’s southern tip to the African horn. It will connect South Africa, Mozambique, Madagascar, Tanzania, Kenya, Somalia, Djibouti and Sudan. A further 13 countries will share the system through land links. They are Botswana, Burundi, Central African Republic, Democratic Republic of Congo, Chad, Ethiopia, Lesotho, Malawi, Rwanda, Swaziland, Uganda, Zambia and Zimbabwe. Mohsen Khalil, IFC’s director of global information and communications technologies, said in an interview the project’s total cost will be USD235 million and said it is a cooperative effort between private and public interests designed to ensure that prices do not fall under monopoly control and rise. ‘Consumers along the east coast of Africa typically pay between USD200 and USD300 a month for internet access,’ the IFC said. ‘As a result of this project, prices for international connectivity will drop by two-thirds at the outset and the number of subscribers will triple.’ Construction is to start within weeks and the cable is scheduled to be in operation by early 2009.

   

 

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