Australia’s 3 launches 24 hour cricket TV channel

Australian 3G network 3 has launched its 24 hour Cricket TV Channel. The service is being launched particularly considering the Ashes series, which kicks off at the end of this month.

Subcribers to the service will be able to receive 24/7 Cricket TV, including Live and exclusive Channel Nine coverage of all 3 mobile Ashes Series and One Day International matches.

Users will also be able to access archive footage from 1982 onwards, Channel Nine’s The Cricket Show, Day highlights and full replays and Live Scores.

The 3 service will also offer SMS alerts at every wicket and other key match events.

Cricket TV would be available througout 3′s Broadband Zones.