1020 Placecast launches ShopAlerts

By on April 12, 2010 · Leave a Comment 

1020 Placecast, location-based marketing firm has unveiled ShopAlerts which according to the firm is a new way to bring customers closer to the brands they love. The company has claimed that the service has already demonstrated promising results in trials with retail marketers across the United States.

According to Greg Sterling, Senior Analyst for Opus Research’s Internet2Go program, SMS is already a very effective marketing platform and by adding location to the proposition the companies will see even greater consumer response.

ShopAlerts is designed to work easily and efficiently within the existing marketing structure and needs of retailers.

Filed under Mobile Marketing · Tagged with , , , , , , , , ,

Plotstar launches Auto Planner

By on March 20, 2010 · Leave a Comment 

iome, which provides a location-based, personalized technology has unveiled an Auto Planner tool for its social planning service, by the name of Plotstar. This service will help people looking for a place to hang out.

Users will have to select a theme, for example, Boys’ night out” and the Auto Planner will provide them a number of ideas including comedy club, bars, restaurants etc. An individual can even shuffle for more ideas as well. These details can easily be shared with friends through social networks including Facebook or Twitter.

According to the iome CEO, Phil Eames, Plotstar is ideal companion for helping a person plan his social life, no matter where he is.

The company is getting extremely positive feedback from everyone who have used Plotstar’s Auto Planner tool so far and that’s why they have decide to launch it officially.

Filed under Mobile Marketing · Tagged with , ,

MemberScout Location-based Mobile Social Network, launched by Lufthansa

By on March 17, 2010 · Leave a Comment 

A leading European airline, Lufthansa has announced the launch of MemberScout, the air travel industry’s first real-time location-based social networking solution for frequent flyers. The application which is available as an iPhone and is soon also going to be a Blackberry application, enables its users to instantly swap, share or exchange knowledge and ideas.

MemberScout was developed by mobile apps developer match2blue, using the Apama Business Event Processing (BEP) platform from Progress Software Corporation. It provides instant information exchange through which participants offer their subordinates, help and advice by asking questions and providing information related to destinations and travel.

According to the Head of Social Media of Lufthans, Dr Torsten Wingenter, it is a company’s effort to help the business community that flies with them to gain benefits of being in that community, wherever and whenever they need to.

The company’s vision is to help frequent flyers connect with each other to benefit from peer group advice.

Filed under Mobile Marketing · Tagged with , , , , , , , , ,

Nokia Buys German Mobile Navigation Software Company Gate5

By on August 15, 2006 · Leave a Comment 

Mobile phone giant Nokia buys German navigation software company Gate5.

Navigation will become a standard feature in mobile phone in the next few years. Nokia is bringing that know-how now in-house with the purchase of Gate5.
Gate5 offers navigation, routing and mapping products as well as Smart2Go a location-based services platform.

Source- http://www.i4u.com

Technorati : , ,
Ice Rocket : , ,

Filed under Mobile · Tagged with ,

© WirelessFederation, Regd. in England and Wales. All rights reserved.
Privacy Policy. Terms and Conditions