M Dot Mobile Sdn Bhd (M.Mobile), a 30% associate of Kosmo Technology Industrial Bhd, targets to sell one million mobile phones next year, mainly to the Middle East, by capitalising on the handsets’ unique Islamic features.

M.Mobile’s chairman, Norhamzah Nordin, said it had sold 60,000 units since its inception in March and had started exporting to Sudan and Saudi Arabia.

He said the company was investing RM10 million to RM12 million to set up a manufacturing facility to produce handsets in Saudi Arabia.

We are not competing with the big boys. That’s why we are into the niche market,??? Norhamzah told reporters in Shah Alam on Oct 9 after announcing M.Mobile’s product development and distribution agreement with Mobalex Malaysia sdn Bhd.

M.Mobile’s other shareholder holding the remaining 70% stake is Mobile Knight Sdn Bhd.

Under the agreement with Mobalex, both companies will integrate Mobalex’s Session Initiation Protocol (SIP) mobile application which allows for seamless Voice over Internet Protocol (VoIP) access using M.Mobile’s handsets.

Norhamzah said the partnership would result in the launch of a new model of M.Mobile handsets early next year, whereby users can dial direct to any international number via their existing data channel using VoIP and enjoy savings on international calls.

M.Mobile now only produces one model known as the M10???, which incorporates Islamic features such as prayer times and guidelines and information pertaining to the Muslim rituals of Hajj and Umrah.

Mobalex Malaysia chief technology officer Alexander Lang said the SIP technology was ready and available and it was all about packaging it into a mobile phone.

We only have to look at Windows and IPod to see the explosive growth that can result when these technologies are available to general consumers in a simple and elegant fashion,??? he added.

Source- http://www.theedgedaily.com