M1, SingTel and StarHub, and Ericsson’s global mobile commerce enabler IPX, have launched a donation drive to aid victims of the Japan disaster.
As per the donation drive, postpaid mobile customers in Singapore will be able to make a US$3.96, $7.92 or US$15.85 donation by sending SMS to a common short-code.
Donations will go towards the Singapore Red Cross Society’s relief efforts in Japan. This mobile donation campaign will continue for one month, starting from March 28 till April 25.
M1, SingTel, StarHub and Ericsson have jointly agreed to waive all administration fees associated with such premium SMS, and forward the full proceeds to the relief organization. The donations will be reflected in customers’ next monthly bill from their respective mobile service providers. Donations are not tax-deductible and people below the age of eighteen will require parental or guardian consent before making a donation.
