Apple launches iBooks 2 for iPad replacing regular textbooks (USA)

On 01.23.12, In Mobile, By Editor

Apple US giant Apple Inc has launched iBooks 2 for iPad, featuring iBooks textbooks, an entirely new kind of textbook that’s dynamic, engaging and truly interactive. iBooks textbooks offer iPad users fullscreen textbooks with interactive animations, diagrams, photos, videos, unrivaled navigation and much more.

Acording to company reports, iBooks textbooks can be kept up to date, don’t weigh down a backpack and never have to be returned. Leading education services companies including Houghton Mifflin Harcourt, McGraw-Hill and Pearson will deliver educational titles on the iBookstore with most priced at $14.99 or less, and with the new iBooks Author, a free authoring tool available today, anyone with a Mac can create stunning iBooks textbooks.

Philip Schiller, senior vice president of Worldwide Marketing, Apple, has said that education is deep in Apple’s DNA and iPad may be their most exciting education product yet. With 1.5 million iPads already in use in education institutions, including over 1,000 one-to-one deployments, iPad is rapidly being adopted by schools across the US and around the world. Further, with iBooks 2 for iPad, students have a more dynamic, engaging and truly interactive way to read and learn, using the device they already love.

The new iBooks 2 app is available as a free download from the App Store. With its fast, fluid navigation, easy highlighting and note-taking, searching and definitions, plus lesson reviews and study cards, the new iBooks 2 app lets students study and learn in more efficient and effective ways than ever before.

iBooks Author is also available as a free download from the Mac App Store and lets anyone with a Mac create stunning iBooks textbooks, cookbooks, history books, picture books and more, and publish them to Apple’s iBookstore.

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Smartphone users have almost no brand loyalty

On 12.01.10, In Mobile, By Editor

A new study has found that only a quarter of mobile users are brand loyalists – with the other 75% ready to jump ship at the first opportunity.

The survey was conducted by GfK and it reveals that three out of four people will have no problem changing their mobile operating system the next time they upgrade their phone. The market research firm highlights what most already know about the cult of Mac – which Apple fan boys are the most loyal with 59% of iPhone users intending to stick to Apple’s iOS. This is followed by Blackberry users with 35%, Google’s Android came at 28% and Symbian has nearly a quarter of loyal users.

Unexpectedly, given the sudden success of the new Windows Phone 7 operating system, only 21% of those already using a Microsoft-powered handset will upgrade to the new OS.

According to GfK analyst Ryan Garner, loyalty with a handset is a lot more complicated these days in that people buy into experiences at the high-end level. If a phone doesn’t do what it says it will do, or what the owner hopes it will do, the maker will lose loyalty. The study, which was conducted online between October and November, surveyed 2,653 mobile phone users in the UK, the US, Brazil, Germany, Spain and China.

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Apple’s iPhone and iPad apps shift to Mac

On 10.21.10, In Mobile, By Editor

Apple is on it’s again as Apple is now trying to make its computers more like phones.

The company brought its free video calling service from the iPhone and iPod touch to Mac computers and according to Apple, a version of the App Store would come to its home and mobile computer lines within three months.

According to Steve Jobs, Apple chief executive, bringing some of these things back to the Mac is really going to delight Mac users. Other aspects familiar to iPhone, iPad and iPod touch owners would come next summer with the next version of the Mac OS X operating system, such as the ability to flick from one screen to another.

Steve Jobs described the new features as a cross between the existing Mac operating system and iOS, the software that powers Apple’s gadgets. There are limits to the combination, though, and touch gestures will remain confined to the large pad on the Mac keyboard instead of migrating to the screen.

The company also announced that Apple released two new models of light notebook Macs using only Flash storage, which means they will start up almost as quickly as phones.

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O2 unveils new Mi-Fi hotshot technology

On 10.14.10, In Mobile, By Editor

Telef³nica O2 Ireland has launched O2 Hotshot, which would enable the users to create a mobile Wi-Fi zone (MiFi) wherever they go and connect up to five devices at the same time, from smartphones to iPads.

According to Alan Fox, head of Consumer Marketing, Telef³nica O2 Ireland, the new O2 Hotshot is a simple way for consumers and business customers to get instant Wi-Fi and stay connected across a range of devices. Now you don’t need to seek out a designated area to access the internet, with the O2 Hotshot you bring your Wi-Fi with you.

The O2 Hotshot is compatible with Windows, Mac and Linux and has a micro SD memory card, supports Wi-Fi-enabled devices like iPhones, iPads, iPods, laptops, netbooks, notebooks, PSPs and digital cameras.

The O2 Hotshot Mi-Fi device will be available for US$27.91 per month for 15GB, on O2′s 18-month mobile broadband plan, with a once-off cost of US$68.42 for the device. Prepaid customers can buy the device for US$138.25.

According to Fox, it differs from other mobile broadband dongles in that it does not require a physical connection via a USB port, for example – to enable internet access but rather works with all Wi-Fi enabled devices, including laptops and netbooks. Because users phone or laptop connects to the O2 Hotshot device using Wi-Fi, which in turn then connects to O2′s broadband network, devices that do not have USB ports can still connect to the internet.

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